Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as a whole.
Over the course of her career, Grace has become a recognized Dental Marketing expert. She was featured as an expert on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, most recently penning a Dental Marketing article for Practice Booster’s Insurance Solutions Newsletter. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more.
An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace’s information can transform a surviving practice into a thriving practice.
Episode 29: By The Grace of Dental Marketing : Interview with Grace Rizza of Identity Dental Marketing (VFTB29)
October 15th, 2018 | 31 mins 38 secs
dental, dental laboratory, identity dental, marketing, podcast, technician, voices from the bench
Elvis is joined by Grace Rizza, Founder and CEO of Identity Dental Marketing, talking about the dental laboratories’ role in dentist marketing to patients. Grace and her team work with dentist and their staff to help them better market their practice. Does that also work for dental laboratories? Is there some way we can all work together to accomplish a common goal?