Leonard Hoffman joined Aurident, Inc. in 1987. He holds a Bachelor of Science Degree in Business Administration with a major in Marketing Management from California State Polytechnic University, Pomona. Leonard worked in sales for 7+ years at Stanley Tools before joining Aurident. Upon joining Aurident he implemented the inside sales department. His extensive sales & marketing background was instrumental in expanding the distribution of Aurident dental alloys, Delta Zirconia, Aurident ZR, refining services, and a variety of dental scanners to the dental laboratory industry. Leonard is currently overseeing all daily operations at Aurident.
September 14th, 2020 | 53 mins 46 secs
alloy, dental, intraoral, laboratory, milling, podcast, refining, reward points, scanner, technician, voices from the bench, zirconia
Since 1974 Aurident has been providing dental labs materials with excellent customer service. As the industry changed, so did Aurident. Leonard Hoffman comes on to talk about taking over his family's business and staying relevant to the needs of the labs.