Rob Nazzal
Special guest
As a high-tech entrepreneur, Rob has commercialized several revolutionary technologies in various industries. Rob became involved with digital dentistry with Brontes Technologies which developed an intraoral scanner, later acquired by 3M. Rob and his team developed the digital workflow to enable dental laboratories to produce restorations from the scanner. In 2010, Rob co-founded Custom Automated Prosthetics (CAP), which provides digital manufacturing solutions to dental laboratories. CAP became part of Henry Schein / Zahn Dental in 2016. Rob is also a founding board member of Open Implants, a dental implant component manufacturer. Rob is currently the CEO of icortica, a software company he founded to help companies optimize share of wallet and customer retention. icortica is currently focused on serving dental laboratories.
Rob has a degree in Computer Science from Cornell University and has an extensive background in creating and commercializing new technologies in several industries including supply chain, residential services, network security and the dental industry.
Rob Nazzal has been a guest on 2 episodes.
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408: Rob Nazzal & Mike Alessio: From the Bench to the (icortica) Dashboard
January 19th, 2026 | 1 hr 7 mins
change management, customer retention, data visibility, data-driven decisions, dental, dental laboratory management, digital workflows, dsos, employee engagement, family-owned lab, icortica, lab culture, lab software integration, laboratory, leadership, magic touch, productivity metrics, quality control, quality metrics, real-time reporting, remakes, sales effectiveness, share of wallet, team alignment, technician, technician retention, transparency, voices from the bench
Rob Nazzal returns to Voices From the Bench with Mike Alessio of Bonadent to talk about leadership, culture, and using data the right way in dental laboratories. They discuss transparency around productivity metrics, the challenge of measuring quality, and how open communication builds trust and stronger teams. The conversation also highlights how icortica helps labs and sales teams use real-time data to improve retention, grow existing accounts, and have smarter, better-timed conversations with doctors.
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249: A Feather In Your CAP with Rob Nazzal and icortica
January 2nd, 2023 | 58 mins 57 secs
3m, bar graphs, bob cohen, cam, crm, culture, dental, laboratory, lava, lmt lab day chicago, mentors, mills, podcast, roland, scanner, tech support, technician, true definition scanner, vision 21, voices from the bench
We are joined by co-creator and past CEO of CAP (Custom Automated Prosthetics), Rob Nazzal. Rob talks about getting into the dental industry, starting and running CAP, and his new venture of using data and analytics to grow labs with icortica.