Do you remember the early 2010 and doing zirconia? Because milling machines were not yet affordable to most labs, milling centers did most of the work. One of the biggest players back then was CAP (Custom Automated Prosthetics). One of the founders and the CEO was Rob Nazzal. Rob comes on the podcast to talk about getting into the dental industry, becoming a milling center known for great customer service, and pivoting the business as more and more labs got their own milling machines. 7 years after, Rob is now providing labs a fantastic software that takes the data you already and makes it easy to read and use to grow your lab called icortica.

Does your lab use Magic Touch? If not, you should think about switching just so you can use icortica. Icortica is a program that uses all the data you already collect in Magic Touch and puts it in one easy to see, use, and understand dashboard. Look at every account and see trends, sales, notes, payments, and even remake percentages. Use the data you already have to take your lab and your customer service to the next level. Elvis uses it daily and swears it is a huge part to his success working at the lab. Head over to icortica.com/voices to learn more or send an email to Rob Nazzal at rob@icortica.com and tell him you heard about it on Voices From the Bench!

Special Guest: Rob Nazzal.