<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" encoding="UTF-8" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:atom="http://www.w3.org/2005/Atom/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:fireside="http://fireside.fm/modules/rss/fireside">
  <channel>
    <fireside:hostname>web01.fireside.fm</fireside:hostname>
    <fireside:genDate>Sat, 09 May 2026 08:23:27 -0500</fireside:genDate>
    <generator>Fireside (https://fireside.fm)</generator>
    <title>Voices from The Bench - Episodes Tagged with “Branding”</title>
    <link>https://www.voicesfromthebench.com/tags/branding</link>
    <pubDate>Mon, 23 Feb 2026 06:00:00 -0500</pubDate>
    <description>A weekly podcast dedicated to the dental laboratory industry. Featuring anyone associated with the profession from all over the world. Host are in their own dental laboratory every day making teeth and interviewing people from the industry on their time off. New episodes every Monday morning.
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>A Dental Laboratory Podcast</itunes:subtitle>
    <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
    <itunes:summary>A weekly podcast dedicated to the dental laboratory industry. Featuring anyone associated with the profession from all over the world. Host are in their own dental laboratory every day making teeth and interviewing people from the industry on their time off. New episodes every Monday morning.
</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/cover.jpg?v=3"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>Dental Laboratory, Dentistry, Removable, Fixed, Crowns, teeth, technicians, CDT, dentures, partials, mills, printers, dentist, zirconia, emax</itunes:keywords>
    <itunes:owner>
      <itunes:name>Elvis Dahl &amp; Barb Warner</itunes:name>
      <itunes:email>info@voicesfromthebench.com</itunes:email>
    </itunes:owner>
<itunes:category text="Health &amp; Fitness">
  <itunes:category text="Medicine"/>
</itunes:category>
<itunes:category text="Science">
  <itunes:category text="Life Sciences"/>
</itunes:category>
<item>
  <title>413: Jay Collins: The Art of Aggressive Calming Sales for a Dental Lab</title>
  <link>https://www.voicesfromthebench.com/413</link>
  <guid isPermaLink="false">eca73a1b-39fa-4838-9aa5-c388b203ce6c</guid>
  <pubDate>Mon, 23 Feb 2026 06:00:00 -0500</pubDate>
  <author>Elvis Dahl &amp; Barb Warner</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e7665600-2cb9-4cb2-b0ba-2eada9f69007/eca73a1b-39fa-4838-9aa5-c388b203ce6c.mp3" length="69103872" type="audio/mpeg"/>
  <itunes:episode>413</itunes:episode>
  <itunes:title>Jay Collins: The Art of Aggressive Calming Sales for a Dental Lab</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
  <itunes:subtitle>Jay Collins shares his journey from a split Philadelphia family of steamfitters and dental technicians to becoming the bold, growth-driven leader behind thedentalab.net. After the 2008 crash forced him out of construction, he dove into dental lab sales with relentless cold-calling, developing his “aggressively calm” approach that challenges traditional lab-owner mindsets. This episode is a fast-paced, hilarious deep dive into sales psychology, growth through mergers, and why labs must treat sales as seriously as production if they want to survive and scale.</itunes:subtitle>
  <itunes:duration>1:11:54</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/episodes/e/eca73a1b-39fa-4838-9aa5-c388b203ce6c/cover.jpg?v=1"/>
  <description>&lt;h3&gt;Hey Voices from the Bench community! Jessica Love here, sending a shoutout from Utah!&lt;/h3&gt;

&lt;h3&gt;If you’re passionate about creating natural, beautiful smiles—but want to simplify your workflow without sacrificing aesthetics—this is for you. I’m honored to be part of &lt;a href="https://www.ivoclar.com/en_us" target="_blank" rel="nofollow noopener"&gt;Ivoclar&lt;/a&gt;’s development team introducing a powerful new stain and glaze system featuring Structure Paste, I&lt;a href="https://www.ivoclar.com/en_us/products/veneering-materials/ips-e.max-ceram-art" target="_blank" rel="nofollow noopener"&gt;PS e.max Ceram Art&lt;/a&gt;. Create stunning depth and lifelike color in as little as one firing.&lt;/h3&gt;

&lt;h3&gt;Let’s continue to innovate, simplify, and create meaningful change—one smile at a time.&lt;/h3&gt;

&lt;hr&gt;

&lt;h3&gt;Elvis actually made it down to the exhibition halls this year — and &lt;a href="https://www.follow-me-tech.com/hyperdent/" target="_blank" rel="nofollow noopener"&gt;hyperDENT&lt;/a&gt; from &lt;a href="https://www.followmetechnology.com/" target="_blank" rel="nofollow noopener"&gt;FOLLOW-ME! Technology&lt;/a&gt; was everywhere.&lt;/h3&gt;

&lt;h3&gt;Booth after booth, people were talking milling strategies, templates, and workflows. It felt like a full-on CAM takeover. Their Milling Roadmap scavenger hunt had attendees bouncing between Axsys, Imagine, D.O.F., and Roland collecting stamps like responsible adults…&lt;/h3&gt;

&lt;h3&gt;Responsible adults chasing a bright orange folding electric hyperDENT scooter.&lt;/h3&gt;

&lt;h3&gt;That’s what we love about the FOLLOW-ME! team — world-class CAM engineers talking microns and validation protocols one minute, then ripping around Lab Day the next.&lt;/h3&gt;

&lt;h3&gt;Serious about precision. Not too serious about themselves.&lt;/h3&gt;

&lt;h3&gt;Big shoutout for bringing the brains — and the electric horsepower.&lt;/h3&gt;

&lt;p&gt;&lt;em&gt;Come see and talk to Elvis and Barb at all these amazing shows in 2026&lt;/em&gt;*&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Dental Lab Association of Texas Meeting in Dallas Apr 9-11 &lt;a href="https://members.dlat.org/" target="_blank" rel="nofollow noopener"&gt;https://members.dlat.org/&lt;/a&gt;
&lt;/li&gt;
&lt;li&gt;exocad Insights in Mallorca, Spain Apr 30 - May 1 &lt;a href="https://exocad.com/insights-2026" target="_blank" rel="nofollow noopener"&gt;https://exocad.com/insights-2026&lt;/a&gt;
&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;This week we finally get Jay Collins to stop dodging Elvis long enough to sit down and share one of the wildest journeys in dental lab history. From a family split between union steamfitters and dental technicians in Philadelphia to surviving “The Great Brotherly Lab War,” Jay’s story is packed with grit, loyalty, and a whole lot of Irish Catholic chaos. What started with an uncle drafted into dental technology during Vietnam eventually turned into a multi-generation lab legacy—and Jay swearing he’d never get into teeth… only to build a powerhouse anyway.&lt;/p&gt;

&lt;p&gt;After the 2008 crash wiped out his construction business, Jay bet everything on selling outsourced restorations door-to-door, sleeping in his car, showering at the gym, and cold-calling hundreds of offices a week. What followed was the development of his unapologetically bold, psychologically savvy sales approach—what he calls being “aggressively calm.” From pushing doctors to “no,” to matching their energy toe-to-toe, to walking into offices as “the lab” and walking out with cases in hand, Jay breaks down the mindset shift most lab owners desperately need: sales isn’t optional, and it definitely isn’t accidental.&lt;/p&gt;

&lt;p&gt;Now leading multiple lab locations under the brilliantly simple name &lt;a href="https://thedentallab.net/" target="_blank" rel="nofollow noopener"&gt;thedentallab.net&lt;/a&gt;, Jay shares hard truths about growth, mergers, firing abusive clients, and why cutting your sales department in tough times is the worst move you can make. If you’ve ever struggled with prospecting, scaling, or standing your ground with doctors, this episode is packed with practical strategies, hilarious role-playing, and a reminder that confidence—backed by accountability—wins every time.&lt;/p&gt;

&lt;h3&gt;At Canadian Dental Labs, Icortica has become a cornerstone of how we operate—giving us at-a-glance visibility into performance, helping us focus our efforts, spot opportunities early, and solve problems before they grow. It takes the guesswork out of decision-making and shows us what to do next.&lt;/h3&gt;

&lt;h3&gt;Plus, the Icortica team is incredibly responsive and feels like a true partner in our success.&lt;/h3&gt;

&lt;h3&gt;If you’re serious about growing your business and understanding your customers better, Icortica can get you there. Learn more at icortica.com/voices — Icortica, helping dental labs grow.&lt;/h3&gt;

&lt;hr&gt;

&lt;h3&gt;Join us at &lt;a href="https://exocad.com/insights-2026" target="_blank" rel="nofollow noopener"&gt;exocad Insights 2026&lt;/a&gt;, happening April 30–May 1, 2026, on the stunning island of Mallorca, Spain. This two-day event features powerhouse keynotes, hands-on workshops, live software demos, and top-tier industry showcases—all in one unforgettable setting.&lt;/h3&gt;

&lt;h3&gt;Barb and Elvis will be on site bringing you exclusive interviews, plus don’t miss the Women in Dentistry Lunch, celebrating career growth, wellbeing, and the real stories shaping our profession. And of course, cap it all off with the legendary exoGlam Night under the stars.&lt;/h3&gt;

&lt;h3&gt;Tickets are limited. Visit exocad.com/insights-2026 and use code &lt;strong&gt;VFTBPalma15&lt;/strong&gt; for 15% off.&lt;/h3&gt;

&lt;p&gt;Special Guest: Jay Collins.&lt;/p&gt;
</description>
  <itunes:keywords>dental, technician, laboratory, sales, cold calling, outsourcing, China, dental lab, family business, steamfitters, Philadelphia, Irish Catholic, prosthodontics, removable, crown and bridge, implants, mergers, acquisitions, private equity, deal fatigue, legacy, entrepreneurship, recession, 2008 crash, construction, door-to-door, gatekeeper, front desk, Sandler system, psychology, accountability, retention, turnaround time, consistency, quality, pricing, margins, abundance mindset, firing clients, customer service, growth, multi-location, branding, thedentalab.net, leadership, aggressive calm, solution selling, relationship building, office dynamics, decision maker, commission, 1099, prospecting, persistence, mindset, voices from the bench</itunes:keywords>
  <content:encoded>
    <![CDATA[<h3>Hey Voices from the Bench community! Jessica Love here, sending a shoutout from Utah!</h3>

<h3>If you’re passionate about creating natural, beautiful smiles—but want to simplify your workflow without sacrificing aesthetics—this is for you. I’m honored to be part of <a href="https://www.ivoclar.com/en_us" rel="nofollow">Ivoclar</a>’s development team introducing a powerful new stain and glaze system featuring Structure Paste, I<a href="https://www.ivoclar.com/en_us/products/veneering-materials/ips-e.max-ceram-art" rel="nofollow">PS e.max Ceram Art</a>. Create stunning depth and lifelike color in as little as one firing.</h3>

<h3>Let’s continue to innovate, simplify, and create meaningful change—one smile at a time.</h3>

<hr>

<h3>Elvis actually made it down to the exhibition halls this year — and <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow">hyperDENT</a> from <a href="https://www.followmetechnology.com/" rel="nofollow">FOLLOW-ME! Technology</a> was everywhere.</h3>

<h3>Booth after booth, people were talking milling strategies, templates, and workflows. It felt like a full-on CAM takeover. Their Milling Roadmap scavenger hunt had attendees bouncing between Axsys, Imagine, D.O.F., and Roland collecting stamps like responsible adults…</h3>

<h3>Responsible adults chasing a bright orange folding electric hyperDENT scooter.</h3>

<h3>That’s what we love about the FOLLOW-ME! team — world-class CAM engineers talking microns and validation protocols one minute, then ripping around Lab Day the next.</h3>

<h3>Serious about precision. Not too serious about themselves.</h3>

<h3>Big shoutout for bringing the brains — and the electric horsepower.</h3>

<p><em>Come see and talk to Elvis and Barb at all these amazing shows in 2026</em>*</p>

<ul>
<li>Dental Lab Association of Texas Meeting in Dallas Apr 9-11 <a href="https://members.dlat.org/" rel="nofollow">https://members.dlat.org/</a></li>
<li>exocad Insights in Mallorca, Spain Apr 30 - May 1 <a href="https://exocad.com/insights-2026" rel="nofollow">https://exocad.com/insights-2026</a></li>
</ul>

<p>This week we finally get Jay Collins to stop dodging Elvis long enough to sit down and share one of the wildest journeys in dental lab history. From a family split between union steamfitters and dental technicians in Philadelphia to surviving “The Great Brotherly Lab War,” Jay’s story is packed with grit, loyalty, and a whole lot of Irish Catholic chaos. What started with an uncle drafted into dental technology during Vietnam eventually turned into a multi-generation lab legacy—and Jay swearing he’d never get into teeth… only to build a powerhouse anyway.</p>

<p>After the 2008 crash wiped out his construction business, Jay bet everything on selling outsourced restorations door-to-door, sleeping in his car, showering at the gym, and cold-calling hundreds of offices a week. What followed was the development of his unapologetically bold, psychologically savvy sales approach—what he calls being “aggressively calm.” From pushing doctors to “no,” to matching their energy toe-to-toe, to walking into offices as “the lab” and walking out with cases in hand, Jay breaks down the mindset shift most lab owners desperately need: sales isn’t optional, and it definitely isn’t accidental.</p>

<p>Now leading multiple lab locations under the brilliantly simple name <a href="https://thedentallab.net/" rel="nofollow">thedentallab.net</a>, Jay shares hard truths about growth, mergers, firing abusive clients, and why cutting your sales department in tough times is the worst move you can make. If you’ve ever struggled with prospecting, scaling, or standing your ground with doctors, this episode is packed with practical strategies, hilarious role-playing, and a reminder that confidence—backed by accountability—wins every time.</p>

<h3>At Canadian Dental Labs, Icortica has become a cornerstone of how we operate—giving us at-a-glance visibility into performance, helping us focus our efforts, spot opportunities early, and solve problems before they grow. It takes the guesswork out of decision-making and shows us what to do next.</h3>

<h3>Plus, the Icortica team is incredibly responsive and feels like a true partner in our success.</h3>

<h3>If you’re serious about growing your business and understanding your customers better, Icortica can get you there. Learn more at icortica.com/voices — Icortica, helping dental labs grow.</h3>

<hr>

<h3>Join us at <a href="https://exocad.com/insights-2026" rel="nofollow">exocad Insights 2026</a>, happening April 30–May 1, 2026, on the stunning island of Mallorca, Spain. This two-day event features powerhouse keynotes, hands-on workshops, live software demos, and top-tier industry showcases—all in one unforgettable setting.</h3>

<h3>Barb and Elvis will be on site bringing you exclusive interviews, plus don’t miss the Women in Dentistry Lunch, celebrating career growth, wellbeing, and the real stories shaping our profession. And of course, cap it all off with the legendary exoGlam Night under the stars.</h3>

<h3>Tickets are limited. Visit exocad.com/insights-2026 and use code <strong>VFTBPalma15</strong> for 15% off.</h3><p>Special Guest: Jay Collins.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<h3>Hey Voices from the Bench community! Jessica Love here, sending a shoutout from Utah!</h3>

<h3>If you’re passionate about creating natural, beautiful smiles—but want to simplify your workflow without sacrificing aesthetics—this is for you. I’m honored to be part of <a href="https://www.ivoclar.com/en_us" rel="nofollow">Ivoclar</a>’s development team introducing a powerful new stain and glaze system featuring Structure Paste, I<a href="https://www.ivoclar.com/en_us/products/veneering-materials/ips-e.max-ceram-art" rel="nofollow">PS e.max Ceram Art</a>. Create stunning depth and lifelike color in as little as one firing.</h3>

<h3>Let’s continue to innovate, simplify, and create meaningful change—one smile at a time.</h3>

<hr>

<h3>Elvis actually made it down to the exhibition halls this year — and <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow">hyperDENT</a> from <a href="https://www.followmetechnology.com/" rel="nofollow">FOLLOW-ME! Technology</a> was everywhere.</h3>

<h3>Booth after booth, people were talking milling strategies, templates, and workflows. It felt like a full-on CAM takeover. Their Milling Roadmap scavenger hunt had attendees bouncing between Axsys, Imagine, D.O.F., and Roland collecting stamps like responsible adults…</h3>

<h3>Responsible adults chasing a bright orange folding electric hyperDENT scooter.</h3>

<h3>That’s what we love about the FOLLOW-ME! team — world-class CAM engineers talking microns and validation protocols one minute, then ripping around Lab Day the next.</h3>

<h3>Serious about precision. Not too serious about themselves.</h3>

<h3>Big shoutout for bringing the brains — and the electric horsepower.</h3>

<p><em>Come see and talk to Elvis and Barb at all these amazing shows in 2026</em>*</p>

<ul>
<li>Dental Lab Association of Texas Meeting in Dallas Apr 9-11 <a href="https://members.dlat.org/" rel="nofollow">https://members.dlat.org/</a></li>
<li>exocad Insights in Mallorca, Spain Apr 30 - May 1 <a href="https://exocad.com/insights-2026" rel="nofollow">https://exocad.com/insights-2026</a></li>
</ul>

<p>This week we finally get Jay Collins to stop dodging Elvis long enough to sit down and share one of the wildest journeys in dental lab history. From a family split between union steamfitters and dental technicians in Philadelphia to surviving “The Great Brotherly Lab War,” Jay’s story is packed with grit, loyalty, and a whole lot of Irish Catholic chaos. What started with an uncle drafted into dental technology during Vietnam eventually turned into a multi-generation lab legacy—and Jay swearing he’d never get into teeth… only to build a powerhouse anyway.</p>

<p>After the 2008 crash wiped out his construction business, Jay bet everything on selling outsourced restorations door-to-door, sleeping in his car, showering at the gym, and cold-calling hundreds of offices a week. What followed was the development of his unapologetically bold, psychologically savvy sales approach—what he calls being “aggressively calm.” From pushing doctors to “no,” to matching their energy toe-to-toe, to walking into offices as “the lab” and walking out with cases in hand, Jay breaks down the mindset shift most lab owners desperately need: sales isn’t optional, and it definitely isn’t accidental.</p>

<p>Now leading multiple lab locations under the brilliantly simple name <a href="https://thedentallab.net/" rel="nofollow">thedentallab.net</a>, Jay shares hard truths about growth, mergers, firing abusive clients, and why cutting your sales department in tough times is the worst move you can make. If you’ve ever struggled with prospecting, scaling, or standing your ground with doctors, this episode is packed with practical strategies, hilarious role-playing, and a reminder that confidence—backed by accountability—wins every time.</p>

<h3>At Canadian Dental Labs, Icortica has become a cornerstone of how we operate—giving us at-a-glance visibility into performance, helping us focus our efforts, spot opportunities early, and solve problems before they grow. It takes the guesswork out of decision-making and shows us what to do next.</h3>

<h3>Plus, the Icortica team is incredibly responsive and feels like a true partner in our success.</h3>

<h3>If you’re serious about growing your business and understanding your customers better, Icortica can get you there. Learn more at icortica.com/voices — Icortica, helping dental labs grow.</h3>

<hr>

<h3>Join us at <a href="https://exocad.com/insights-2026" rel="nofollow">exocad Insights 2026</a>, happening April 30–May 1, 2026, on the stunning island of Mallorca, Spain. This two-day event features powerhouse keynotes, hands-on workshops, live software demos, and top-tier industry showcases—all in one unforgettable setting.</h3>

<h3>Barb and Elvis will be on site bringing you exclusive interviews, plus don’t miss the Women in Dentistry Lunch, celebrating career growth, wellbeing, and the real stories shaping our profession. And of course, cap it all off with the legendary exoGlam Night under the stars.</h3>

<h3>Tickets are limited. Visit exocad.com/insights-2026 and use code <strong>VFTBPalma15</strong> for 15% off.</h3><p>Special Guest: Jay Collins.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>378: Brandi Nowak &amp; Marybeth Starr Are Bringing a Festival to Labs</title>
  <link>https://www.voicesfromthebench.com/378</link>
  <guid isPermaLink="false">c67e25d2-582f-4018-b2ac-84f9562cd0e3</guid>
  <pubDate>Mon, 23 Jun 2025 06:00:00 -0400</pubDate>
  <author>Elvis Dahl &amp; Barb Warner</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e7665600-2cb9-4cb2-b0ba-2eada9f69007/c67e25d2-582f-4018-b2ac-84f9562cd0e3.mp3" length="62249088" type="audio/mpeg"/>
  <itunes:episode>378</itunes:episode>
  <itunes:title>Brandi Nowak &amp; Marybeth Starr Are Bringing a Festival to Labs</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
  <itunes:subtitle>This week, Elvis and Barb talk to the ladies from Nowak Dental Supplies that is bringing to life NOLA Lab Fest. Brandi Nowak and Marybeth Starr talk about this amazing event happening November 7-8 in New Orleans.</itunes:subtitle>
  <itunes:duration>1:04:46</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/episodes/c/c67e25d2-582f-4018-b2ac-84f9562cd0e3/cover.jpg?v=1"/>
  <description>&lt;p&gt;Check out the article in the latest issue of JDT about Barb and Elvis' visit to IDS: &lt;a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fnadl.memberclicks.net%2Fassets%2Fjdt%2FJDTJJ25%2FFeature%2520JDT_7_25.pdf&amp;amp;data=05%7C02%7CElvis%40derbydental.com%7Cc33fea7508384105f07a08ddad0e04e9%7C6fa28314e906466889bfaddab1c310c2%7C0%7C0%7C638856998445771892%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;amp;sdata=a64QAz1D6fk6BQEJASihLI%2FzjALozgRhkauA4gpLzpE%3D&amp;amp;reserved=0" target="_blank" rel="nofollow noopener"&gt;https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fnadl.memberclicks.net%2Fassets%2Fjdt%2FJDTJJ25%2FFeature%2520JDT_7_25.pdf&amp;amp;amp;data=05%7C02%7CElvis%40derbydental.com%7Cc33fea7508384105f07a08ddad0e04e9%7C6fa28314e906466889bfaddab1c310c2%7C0%7C0%7C638856998445771892%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;amp;amp;sdata=a64QAz1D6fk6BQEJASihLI%2FzjALozgRhkauA4gpLzpE%3D&amp;amp;amp;reserved=0&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;We all know and love &lt;a href="https://www.nowakdental.com/" target="_blank" rel="nofollow noopener"&gt;Nowak Dental Supplies&lt;/a&gt; for not only their products and services, but for everything they do for our industry. This week we talk to two people from &lt;a href="https://www.nowakdental.com/" target="_blank" rel="nofollow noopener"&gt;Nowak Dental Supplies&lt;/a&gt; that are bringing the conference/party of the year to New Orleans in November. &lt;strong&gt;Brandi Nowak&lt;/strong&gt; is one half of the owners and she tells the story of starting in 2000. Taking over her grandfather's legacy that started in the 40s, she has helped the company become what it is today. At the beginning of 2025, they brought on &lt;strong&gt;Marybeth Starr&lt;/strong&gt; to help them grow even more. Marybeth is a veteran of the vendor side of dental laboratories and brings experience to get the job done. Together they have put together &lt;a href="https://www.nolalabfest.com/" target="_blank" rel="nofollow noopener"&gt;NOLA Lab Fest&lt;/a&gt; that is happening in New Orleans on November 7 &amp;amp; 8. This is a must attend event because it is going to be what these two are, fun.&lt;/p&gt;

&lt;p&gt;Register today at: &lt;a href="https://www.nolalabfest.com/" target="_blank" rel="nofollow noopener"&gt;https://www.nolalabfest.com/&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;THANK YOU to &lt;a href="https://www.aidite.com/" target="_blank" rel="nofollow noopener"&gt;Aidite&lt;/a&gt; for sponsoring us! Go buy their stuff from Nowak... win/win for everyone!&lt;/p&gt;

&lt;h3&gt;Take it from Jennifer Ferguson from Ivoclar. If you have a &lt;a href="https://www.ivoclar.com/en_us/products/digital-equipment/programill-pm7" target="_blank" rel="nofollow noopener"&gt;PM7&lt;/a&gt; or are thinking about getting a PM7 (Take it from Barb, you should), on July 1st Ivoclar is launching the "Ivoclar Block Module" that can speed up milling &lt;a href="https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-cad" target="_blank" rel="nofollow noopener"&gt;emax&lt;/a&gt; by 45%!! The best part is that you can try it for FREE for 90 days. All you have to do is send them a message on Instagram at &lt;a href="https://www.instagram.com/ivoclar.na/" target="_blank" rel="nofollow noopener"&gt;Ivoclar.na&lt;/a&gt; or send a email to &lt;a href="mailto:jennifer.ferguson@ivoclar.com" target="_blank" rel="nofollow noopener"&gt;jennifer.ferguson@ivoclar.com&lt;/a&gt;. Now go mill emax faster!&lt;/h3&gt;

&lt;p&gt;Special Guests: Brandi Nowak and Marybeth Starr.&lt;/p&gt;
</description>
  <itunes:keywords>dental, technician, laboratory, exocad, ids, nowak, laughter, psychiatrist, legacy, family, brother, computers, hurricane, peddler, bag, telesales, dental tech supply, Darby, Zahn, Harvest, digital, remote work, branding, roadshow, fun, evening events, river boat, jazz, ghost tour, vendor, ladies of the mill, disney, tae kwon do, dsl family feud, voices from the bench</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Check out the article in the latest issue of JDT about Barb and Elvis&#39; visit to IDS: <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fnadl.memberclicks.net%2Fassets%2Fjdt%2FJDTJJ25%2FFeature%2520JDT_7_25.pdf&data=05%7C02%7CElvis%40derbydental.com%7Cc33fea7508384105f07a08ddad0e04e9%7C6fa28314e906466889bfaddab1c310c2%7C0%7C0%7C638856998445771892%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=a64QAz1D6fk6BQEJASihLI%2FzjALozgRhkauA4gpLzpE%3D&reserved=0" rel="nofollow">https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fnadl.memberclicks.net%2Fassets%2Fjdt%2FJDTJJ25%2FFeature%2520JDT_7_25.pdf&amp;data=05%7C02%7CElvis%40derbydental.com%7Cc33fea7508384105f07a08ddad0e04e9%7C6fa28314e906466889bfaddab1c310c2%7C0%7C0%7C638856998445771892%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=a64QAz1D6fk6BQEJASihLI%2FzjALozgRhkauA4gpLzpE%3D&amp;reserved=0</a></p>

<p>We all know and love <a href="https://www.nowakdental.com/" rel="nofollow">Nowak Dental Supplies</a> for not only their products and services, but for everything they do for our industry. This week we talk to two people from <a href="https://www.nowakdental.com/" rel="nofollow">Nowak Dental Supplies</a> that are bringing the conference/party of the year to New Orleans in November. <strong>Brandi Nowak</strong> is one half of the owners and she tells the story of starting in 2000. Taking over her grandfather&#39;s legacy that started in the 40s, she has helped the company become what it is today. At the beginning of 2025, they brought on <strong>Marybeth Starr</strong> to help them grow even more. Marybeth is a veteran of the vendor side of dental laboratories and brings experience to get the job done. Together they have put together <a href="https://www.nolalabfest.com/" rel="nofollow">NOLA Lab Fest</a> that is happening in New Orleans on November 7 &amp; 8. This is a must attend event because it is going to be what these two are, fun.</p>

<p>Register today at: <a href="https://www.nolalabfest.com/" rel="nofollow">https://www.nolalabfest.com/</a></p>

<p>THANK YOU to <a href="https://www.aidite.com/" rel="nofollow">Aidite</a> for sponsoring us! Go buy their stuff from Nowak... win/win for everyone!</p>

<h3>Take it from Jennifer Ferguson from Ivoclar. If you have a <a href="https://www.ivoclar.com/en_us/products/digital-equipment/programill-pm7" rel="nofollow">PM7</a> or are thinking about getting a PM7 (Take it from Barb, you should), on July 1st Ivoclar is launching the &quot;Ivoclar Block Module&quot; that can speed up milling <a href="https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-cad" rel="nofollow">emax</a> by 45%!! The best part is that you can try it for FREE for 90 days. All you have to do is send them a message on Instagram at <a href="https://www.instagram.com/ivoclar.na/" rel="nofollow">Ivoclar.na</a> or send a email to <a href="mailto:jennifer.ferguson@ivoclar.com" rel="nofollow">jennifer.ferguson@ivoclar.com</a>. Now go mill emax faster!</h3><p>Special Guests: Brandi Nowak and Marybeth Starr.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Check out the article in the latest issue of JDT about Barb and Elvis&#39; visit to IDS: <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fnadl.memberclicks.net%2Fassets%2Fjdt%2FJDTJJ25%2FFeature%2520JDT_7_25.pdf&data=05%7C02%7CElvis%40derbydental.com%7Cc33fea7508384105f07a08ddad0e04e9%7C6fa28314e906466889bfaddab1c310c2%7C0%7C0%7C638856998445771892%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=a64QAz1D6fk6BQEJASihLI%2FzjALozgRhkauA4gpLzpE%3D&reserved=0" rel="nofollow">https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fnadl.memberclicks.net%2Fassets%2Fjdt%2FJDTJJ25%2FFeature%2520JDT_7_25.pdf&amp;data=05%7C02%7CElvis%40derbydental.com%7Cc33fea7508384105f07a08ddad0e04e9%7C6fa28314e906466889bfaddab1c310c2%7C0%7C0%7C638856998445771892%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=a64QAz1D6fk6BQEJASihLI%2FzjALozgRhkauA4gpLzpE%3D&amp;reserved=0</a></p>

<p>We all know and love <a href="https://www.nowakdental.com/" rel="nofollow">Nowak Dental Supplies</a> for not only their products and services, but for everything they do for our industry. This week we talk to two people from <a href="https://www.nowakdental.com/" rel="nofollow">Nowak Dental Supplies</a> that are bringing the conference/party of the year to New Orleans in November. <strong>Brandi Nowak</strong> is one half of the owners and she tells the story of starting in 2000. Taking over her grandfather&#39;s legacy that started in the 40s, she has helped the company become what it is today. At the beginning of 2025, they brought on <strong>Marybeth Starr</strong> to help them grow even more. Marybeth is a veteran of the vendor side of dental laboratories and brings experience to get the job done. Together they have put together <a href="https://www.nolalabfest.com/" rel="nofollow">NOLA Lab Fest</a> that is happening in New Orleans on November 7 &amp; 8. This is a must attend event because it is going to be what these two are, fun.</p>

<p>Register today at: <a href="https://www.nolalabfest.com/" rel="nofollow">https://www.nolalabfest.com/</a></p>

<p>THANK YOU to <a href="https://www.aidite.com/" rel="nofollow">Aidite</a> for sponsoring us! Go buy their stuff from Nowak... win/win for everyone!</p>

<h3>Take it from Jennifer Ferguson from Ivoclar. If you have a <a href="https://www.ivoclar.com/en_us/products/digital-equipment/programill-pm7" rel="nofollow">PM7</a> or are thinking about getting a PM7 (Take it from Barb, you should), on July 1st Ivoclar is launching the &quot;Ivoclar Block Module&quot; that can speed up milling <a href="https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-cad" rel="nofollow">emax</a> by 45%!! The best part is that you can try it for FREE for 90 days. All you have to do is send them a message on Instagram at <a href="https://www.instagram.com/ivoclar.na/" rel="nofollow">Ivoclar.na</a> or send a email to <a href="mailto:jennifer.ferguson@ivoclar.com" rel="nofollow">jennifer.ferguson@ivoclar.com</a>. Now go mill emax faster!</h3><p>Special Guests: Brandi Nowak and Marybeth Starr.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>176: On the Frontier of Instagram: Gil Villavecer from Frontier Dental Lab</title>
  <link>https://www.voicesfromthebench.com/176</link>
  <guid isPermaLink="false">678b9bc3-f87e-464a-867d-53e74685ac17</guid>
  <pubDate>Mon, 09 Aug 2021 06:00:00 -0400</pubDate>
  <author>Elvis Dahl &amp; Barb Warner</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e7665600-2cb9-4cb2-b0ba-2eada9f69007/678b9bc3-f87e-464a-867d-53e74685ac17.mp3" length="30494137" type="audio/mpeg"/>
  <itunes:episode>176</itunes:episode>
  <itunes:title>On the Frontier of Instagram: Gil Villavecer from Frontier Dental Lab</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
  <itunes:subtitle>We've all tried to advertise our lab on social media with mediocre success.  Gil Villavecer from Frontier Dental Lab has found the key to making Instagram work.  He shares tips and tricks on how to use this free platform and reach a global audience of both clinicians and the public.</itunes:subtitle>
  <itunes:duration>1:03:23</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/episodes/6/678b9bc3-f87e-464a-867d-53e74685ac17/cover.jpg?v=1"/>
  <description>&lt;p&gt;Many of us spend hours a week or even a day on social media. Checking up on friends and family, news, watching videos, looking at dental lab memes on the Voices From the Bench pages, or trying to grow our labs. Have you tried to grow your lab on social media? Have you tried Instagram? This week Elvis and Barb talk to a lab owner that has successfully turned his Instagram page into an epic 60,000 followers (at the time of this episode) media sensation. Gil Villavecer from &lt;a href="https://frontierdentallab.com/" target="_blank" rel="nofollow noopener"&gt;Frontier Dental Lab&lt;/a&gt; took it upon himself to grow the lab with this free service. Gill talks about what and when to post, the importance of creating a brand that goes beyond the dentist, and why with all this attention he finds it important to share the information with other labs to strengthen the industry. &lt;/p&gt;

&lt;h3&gt;The &lt;a href="https://whipmix.com/products/asiga-max/" target="_blank" rel="nofollow noopener"&gt;Asiga MAX&lt;/a&gt;, the world’s most advanced lab 3D printer, offers exceptional productivity. Well over 300 labs in the U.S. can attest to its accuracy, speed and precision. With 62 micron Print Precision, the Max is optimized for both dental lab or clinic environments. Its exclusive SPS™ Smart-Positioning-System Technology guarantees every layer is formed accurately, resulting in consistent results in any environment, and its single Point Calibration makes calibration extremely accurate and fast.&lt;/h3&gt;

&lt;h3&gt;As an Open Material System, you can print any suitable resin from any material manufacturer. Your choice, no strings. The Max also features the Fastest Material Changeover of any 3D printer. Labs LOVE this! Change completely from one print resin to another in under 30 seconds.&lt;/h3&gt;

&lt;h3&gt;All this and the finest, most dependable technical support staff in the dental lab industry.&lt;/h3&gt;

&lt;h3&gt;Call Whip Mix today or visit &lt;a href="https://whipmix.com/" target="_blank" rel="nofollow noopener"&gt;whipmix.com&lt;/a&gt; to find out more about the Asiga Max!&lt;/h3&gt;

&lt;hr&gt;

&lt;h3&gt;
&lt;a href="https://www.gro3x.com/" target="_blank" rel="nofollow noopener"&gt;Gro3X&lt;/a&gt; is a dental supply, service, and marketing company. It is to help dental labs, and especially small labs to lower their cost for supplies, provide business opportunities, and generate growth. They carry amazing zirconia burs and their “rainbow burs” for PMMA and TriLor are top-notch. They also carry zirconia from Aidite, a wide range of Harvest Dental products, and different 3D print resins.&lt;/h3&gt;

&lt;h3&gt;What’s really cool about &lt;a href="https://www.gro3x.com/" target="_blank" rel="nofollow noopener"&gt;Gro3X&lt;/a&gt; is, that you can join their &lt;a href="https://www.gro3x.com/collections/family/products/gro3x-family" target="_blank" rel="nofollow noopener"&gt;Gro3X Family program&lt;/a&gt; for only 99 cents. This will then give you an additional 10% discount on all of their supplies and even their CAD/CAM design and fabrication services.&lt;/h3&gt;

&lt;h3&gt;Get a 3-months trial membership with Gro3X Family now for only $0.99 and receive &lt;a href="https://www.gro3x.com/products/shade-peg-refills?variant=39371434524715" target="_blank" rel="nofollow noopener"&gt;3 Shade Peg Shots - free of charge&lt;/a&gt;.&lt;/h3&gt;

&lt;h3&gt;Just go to &lt;a href="http://www.gro3x.com" target="_blank" rel="nofollow noopener"&gt;www.gro3x.com&lt;/a&gt; and add Gro3X Family to your cart, then add  3- Shade Peg Shots of 3cc each to your cart and go to check out, enter discount code VFTB for Voices From The Bench and check out.&lt;/h3&gt;

&lt;p&gt;Special Guest: Gil Villavecer.&lt;/p&gt;
</description>
  <itunes:keywords>dental, technician, laboratory, Cardi B, followers, social media, Vita, Beauty Queens, veneers, cosmetic, #wellmakeyousmile, branding, Frontier Smiles, celebrities, podcast, voices from the bench</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Many of us spend hours a week or even a day on social media. Checking up on friends and family, news, watching videos, looking at dental lab memes on the Voices From the Bench pages, or trying to grow our labs. Have you tried to grow your lab on social media? Have you tried Instagram? This week Elvis and Barb talk to a lab owner that has successfully turned his Instagram page into an epic 60,000 followers (at the time of this episode) media sensation. Gil Villavecer from <a href="https://frontierdentallab.com/" rel="nofollow">Frontier Dental Lab</a> took it upon himself to grow the lab with this free service. Gill talks about what and when to post, the importance of creating a brand that goes beyond the dentist, and why with all this attention he finds it important to share the information with other labs to strengthen the industry. </p>

<h3>The <a href="https://whipmix.com/products/asiga-max/" rel="nofollow">Asiga MAX</a>, the world’s most advanced lab 3D printer, offers exceptional productivity. Well over 300 labs in the U.S. can attest to its accuracy, speed and precision. With 62 micron Print Precision, the Max is optimized for both dental lab or clinic environments. Its exclusive SPS™ Smart-Positioning-System Technology guarantees every layer is formed accurately, resulting in consistent results in any environment, and its single Point Calibration makes calibration extremely accurate and fast.</h3>

<h3>As an Open Material System, you can print any suitable resin from any material manufacturer. Your choice, no strings. The Max also features the Fastest Material Changeover of any 3D printer. Labs LOVE this! Change completely from one print resin to another in under 30 seconds.</h3>

<h3>All this and the finest, most dependable technical support staff in the dental lab industry.</h3>

<h3>Call Whip Mix today or visit <a href="https://whipmix.com/" rel="nofollow">whipmix.com</a> to find out more about the Asiga Max!</h3>

<hr>

<h3><a href="https://www.gro3x.com/" rel="nofollow">Gro3X</a> is a dental supply, service, and marketing company. It is to help dental labs, and especially small labs to lower their cost for supplies, provide business opportunities, and generate growth. They carry amazing zirconia burs and their “rainbow burs” for PMMA and TriLor are top-notch. They also carry zirconia from Aidite, a wide range of Harvest Dental products, and different 3D print resins.</h3>

<h3>What’s really cool about <a href="https://www.gro3x.com/" rel="nofollow">Gro3X</a> is, that you can join their <a href="https://www.gro3x.com/collections/family/products/gro3x-family" rel="nofollow">Gro3X Family program</a> for only 99 cents. This will then give you an additional 10% discount on all of their supplies and even their CAD/CAM design and fabrication services.</h3>

<h3>Get a 3-months trial membership with Gro3X Family now for only $0.99 and receive <a href="https://www.gro3x.com/products/shade-peg-refills?variant=39371434524715" rel="nofollow">3 Shade Peg Shots - free of charge</a>.</h3>

<h3>Just go to <a href="http://www.gro3x.com" rel="nofollow">www.gro3x.com</a> and add Gro3X Family to your cart, then add  3- Shade Peg Shots of 3cc each to your cart and go to check out, enter discount code VFTB for Voices From The Bench and check out.</h3><p>Special Guest: Gil Villavecer.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Many of us spend hours a week or even a day on social media. Checking up on friends and family, news, watching videos, looking at dental lab memes on the Voices From the Bench pages, or trying to grow our labs. Have you tried to grow your lab on social media? Have you tried Instagram? This week Elvis and Barb talk to a lab owner that has successfully turned his Instagram page into an epic 60,000 followers (at the time of this episode) media sensation. Gil Villavecer from <a href="https://frontierdentallab.com/" rel="nofollow">Frontier Dental Lab</a> took it upon himself to grow the lab with this free service. Gill talks about what and when to post, the importance of creating a brand that goes beyond the dentist, and why with all this attention he finds it important to share the information with other labs to strengthen the industry. </p>

<h3>The <a href="https://whipmix.com/products/asiga-max/" rel="nofollow">Asiga MAX</a>, the world’s most advanced lab 3D printer, offers exceptional productivity. Well over 300 labs in the U.S. can attest to its accuracy, speed and precision. With 62 micron Print Precision, the Max is optimized for both dental lab or clinic environments. Its exclusive SPS™ Smart-Positioning-System Technology guarantees every layer is formed accurately, resulting in consistent results in any environment, and its single Point Calibration makes calibration extremely accurate and fast.</h3>

<h3>As an Open Material System, you can print any suitable resin from any material manufacturer. Your choice, no strings. The Max also features the Fastest Material Changeover of any 3D printer. Labs LOVE this! Change completely from one print resin to another in under 30 seconds.</h3>

<h3>All this and the finest, most dependable technical support staff in the dental lab industry.</h3>

<h3>Call Whip Mix today or visit <a href="https://whipmix.com/" rel="nofollow">whipmix.com</a> to find out more about the Asiga Max!</h3>

<hr>

<h3><a href="https://www.gro3x.com/" rel="nofollow">Gro3X</a> is a dental supply, service, and marketing company. It is to help dental labs, and especially small labs to lower their cost for supplies, provide business opportunities, and generate growth. They carry amazing zirconia burs and their “rainbow burs” for PMMA and TriLor are top-notch. They also carry zirconia from Aidite, a wide range of Harvest Dental products, and different 3D print resins.</h3>

<h3>What’s really cool about <a href="https://www.gro3x.com/" rel="nofollow">Gro3X</a> is, that you can join their <a href="https://www.gro3x.com/collections/family/products/gro3x-family" rel="nofollow">Gro3X Family program</a> for only 99 cents. This will then give you an additional 10% discount on all of their supplies and even their CAD/CAM design and fabrication services.</h3>

<h3>Get a 3-months trial membership with Gro3X Family now for only $0.99 and receive <a href="https://www.gro3x.com/products/shade-peg-refills?variant=39371434524715" rel="nofollow">3 Shade Peg Shots - free of charge</a>.</h3>

<h3>Just go to <a href="http://www.gro3x.com" rel="nofollow">www.gro3x.com</a> and add Gro3X Family to your cart, then add  3- Shade Peg Shots of 3cc each to your cart and go to check out, enter discount code VFTB for Voices From The Bench and check out.</h3><p>Special Guest: Gil Villavecer.</p>]]>
  </itunes:summary>
</item>
  </channel>
</rss>
