Walking the Lab Day Chicago floor? Make it worth it.

Stop by the FOLLOW-ME! hyperDENT booth (E-27, East Hall) and take part in their Milling Roadmap—a quick, scavenger-hunt-style activity that leads you to key milling partners like Axsys, Imagine, DOF, and Roland.

Collect stamps at booths you’re likely visiting anyway and get entered to win some great giveaways—including this year’s grand prize: a foldable Honda electric scooter.

You’re already walking the floor. Now it might carry you.

Come see and talk to Elvis and Barb at all these amazing shows in 2026*

• Cal-Lab Association Meeting in Chicago Feb 19-20 https://cal-lab.org/
• LMT Lab Day Chicago Feb 19-21 https://lmtmag.com/lmtlabday
• Dental Lab Association of Texas Meeting in Dallas Apr 9-11 https://members.dlat.org/
• exocad Insights in Mallorca, Spain Apr 30 - May 1 https://exocad.com/insights-2026

This week we sit down with Michael Joseph, a London-based lab owner whose journey through dental technology is anything but traditional. From delivering impressions on a scooter through the streets of London to completely rebuilding his lab as a fully digital operation, Michael shares a candid, honest look at what it really takes to survive—and thrive—in today’s dental lab landscape.

Michael walks listeners through his early days pouring hundreds of stone models by hand, navigating education with dyslexia, and eventually earning his degree in dental technology. After years at the bench, he pivoted into dental sales, working with companies like Orascoptic, Sirona, and Skillbond/Argen—experience that gave him deep insight into materials, equipment, and the business side of dentistry. That sales background ultimately fueled his return to lab ownership and helped him build a strong network of clinicians from day one.

The conversation takes a powerful turn as Michael opens up about the challenges of Brexit, COVID, staffing losses, and personal upheaval that nearly ended his lab altogether. Instead of quitting, he made a bold decision: gut the lab completely and rebuild it from the ground up as a fully digital operation. Investing heavily in milling, printing, Exocad, and workflow automation, Michael shares how committing to systems, protocols, and vertical integration transformed not just his lab—but his mindset.

Elvis and Barb dig into Michael’s digital workflows, including photogrammetry, full-arch immediate load cases, remote design teams, LMS integration with GreatLab, and why reliability and consistency are the real competitive advantages. Michael also explains how peer referrals—not ads—became his strongest growth engine, and how simplifying communication with dentists through WhatsApp, QR codes, automation, and self-booking systems has completely changed the way his lab operates.### If you want to grow your business, you need clear insight into what’s happening inside your operation and across your customer journey. That’s where Icortica comes in.

At Canadian Dental Labs, Icortica has become a cornerstone of how we operate—giving us at-a-glance visibility into performance, helping us focus our efforts, spot opportunities early, and solve problems before they grow. It takes the guesswork out of decision-making and shows us what to do next.

Plus, the Icortica team is incredibly responsive and feels like a true partner in our success.

If you’re serious about growing your business and understanding your customers better, Icortica can get you there. Learn more at icortica.com/voices — Icortica, helping dental labs grow.

Join us at exocad Insights 2026, happening April 30–May 1, 2026, on the stunning island of Mallorca, Spain. This two-day event features powerhouse keynotes, hands-on workshops, live software demos, and top-tier industry showcases—all in one unforgettable setting.

Barb and Elvis will be on site bringing you exclusive interviews, plus don’t miss the Women in Dentistry Lunch, celebrating career growth, wellbeing, and the real stories shaping our profession. And of course, cap it all off with the legendary exoGlam Night under the stars.

Tickets are limited. Visit exocad.com/insights-2026 and use code VFTBPalma15 for 15% off.

Starting the year strong in the dental lab isn’t about goals—it’s about results. Predictable productivity is what drives real profitability, and unpredictability is costly when remakes rise and production slows.

That’s why labs rely on Roland DGA’s DGSHAPE milling solutions. With consistent accuracy, minimal downtime, and automation you can count on, systems like the DWX-53DC deliver reliable output day after day—making ROI measurable and growth predictable.

See consistency in action at LMT Lab Day Chicago, Booth I-20.

Choose DGSHAPE. Crafted with Japanese precision. Trusted by dental professionals worldwide.

Learn more at rolanddental.com

Special Guest: Michael Joseph.