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    <title>Voices from The Bench - Episodes Tagged with “Competing On Price”</title>
    <link>https://www.voicesfromthebench.com/tags/competing%20on%20price</link>
    <pubDate>Mon, 21 Sep 2026 06:00:00 -0400</pubDate>
    <description>A weekly podcast dedicated to the dental laboratory industry. Featuring anyone associated with the profession from all over the world. Host are in their own dental laboratory every day making teeth and interviewing people from the industry on their time off. New episodes every Monday morning.</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>A Dental Laboratory Podcast</itunes:subtitle>
    <itunes:author>Elvis Deverick &amp; Barb Warner</itunes:author>
    <itunes:summary>A weekly podcast dedicated to the dental laboratory industry. Featuring anyone associated with the profession from all over the world. Host are in their own dental laboratory every day making teeth and interviewing people from the industry on their time off. New episodes every Monday morning.</itunes:summary>
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    <itunes:keywords>Dental Laboratory, Dentistry, Removable, Fixed, Crowns, teeth, technicians, CDT, dentures, partials, mills, printers, dentist, zirconia, emax</itunes:keywords>
    <itunes:owner>
      <itunes:name>Elvis Deverick &amp; Barb Warner</itunes:name>
      <itunes:email>info@voicesfromthebench.com</itunes:email>
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  <itunes:category text="Life Sciences"/>
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  <title>443: Phil Reddington: From Skipping School to Building a Dental Lab</title>
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  <pubDate>Mon, 21 Sep 2026 06:00:00 -0400</pubDate>
  <author>Elvis Deverick &amp; Barb Warner</author>
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  <itunes:episode>443</itunes:episode>
  <itunes:title>Phil Reddington: From Skipping School to Building a Dental Lab</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Elvis Deverick &amp; Barb Warner</itunes:author>
  <itunes:subtitle>This week we head across the pond to Leeds, England, to sit down with Phil Reddington of Beever Dental Technology lab. Phil shares the unlikely story of how skipping school and carving a tiny soap bottle with a scalpel at age 15 led him into a 35-plus-year career in dental technology. We talk about building a laboratory around quality instead of price, developing a strong team culture, digital dentistry, full-arch restorations, thimble bars, and knowing when to say no. Plus, there’s a bright orange vest, plenty of laughs, and a great conversation about what it really takes to build a laboratory where people actually want to work.</itunes:subtitle>
  <itunes:duration>1:13:06</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;h3&gt;What if zirconia could look even more like natural teeth?&lt;/h3&gt;

&lt;h3&gt;According to Dr. Ed McLaren, “Of all the zirconia’s he's tested, the optical properties of &lt;a href="https://www.ivoclar.com/en_us" rel="nofollow noopener"&gt;Ivoclar&lt;/a&gt;’s e.max zirconia are the closest to natural teeth.” (And I second that with everything I’ve see – if Barb does the read)&lt;/h3&gt;

&lt;h3&gt;Discover what’s redefining the possibilities with &lt;a href="https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-zircad" rel="nofollow noopener"&gt;IPS e.max Zirconia&lt;/a&gt;.&lt;/h3&gt;

&lt;h3&gt;Join Dr. Ed McLaren for Zirconia Reimagined—an informative webinar exploring the latest advancements, clinical insights, and practical applications of zirconia in modern dentistry.&lt;/h3&gt;

&lt;h3&gt;October 5th @ 7:00 pm.  Register today at Vivalearning.com&lt;/h3&gt;

&lt;hr&gt;

&lt;h3&gt;As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why &lt;a href="https://www.knightdentalgroup.com/" rel="nofollow noopener"&gt;Knight Dental&lt;/a&gt; recently launched &lt;strong&gt;SimplyARCH Studio&lt;/strong&gt;, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing &lt;a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener"&gt;&lt;strong&gt;hyperDENT&lt;/strong&gt;&lt;/a&gt;. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set &lt;a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener"&gt;hyperDENT&lt;/a&gt; apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, &lt;a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener"&gt;hyperDENT&lt;/a&gt; helped ensure SimplyARCH Studio was designed for long-term success from day one.&lt;/h3&gt;

&lt;p&gt;This week we head across the pond to Leeds, England, for a conversation with &lt;strong&gt;Phil Reddington&lt;/strong&gt; of &lt;a href="https://www.beeverdental.com/" rel="nofollow noopener"&gt;Beever Dental Technology&lt;/a&gt; lab. Phil’s journey into dental technology is one of those stories that sounds completely made up until you hear him tell it. At 15 years old, Phil skipped school, wandered into a dental laboratory, and convinced them to give him a bench test. Armed with a scalpel and a bar of soap, he carved an ornate little bottle and somehow impressed them enough to land himself a job. From that accidental introduction to dentistry, Phil has spent more than 35 years learning, building, and evolving in the dental laboratory world.&lt;/p&gt;

&lt;p&gt;Phil takes us through his early days working in the lab, learning ceramics and refractory techniques, and eventually taking over his own laboratory. As offshore competition began putting pressure on lab pricing, Phil and his wife made a conscious decision not to compete by simply becoming cheaper. Instead, they invested in equipment, education, and relationships with dentists who wanted to provide high-quality restorative and implant dentistry. That philosophy eventually helped transform the laboratory and allowed Phil to focus on doing the best work possible rather than chasing the lowest price.&lt;/p&gt;

&lt;p&gt;A huge part of Phil’s story is the team he has built around him. We talk about what happens when a laboratory develops a blame culture, why people leave toxic work environments, and how changing that culture can completely change a business. Phil shares his approach to hiring for attitude, creating an environment where people can learn from mistakes, bringing educators into the lab for customized training, and giving his team opportunities to grow. He also talks about remaining fiercely independent when it comes to materials and techniques, allowing different technicians to use the systems that work best for them rather than becoming tied to a single manufacturer.&lt;/p&gt;

&lt;p&gt;The conversation also dives deep into the technical side of the laboratory, including digital workflows, full-arch restorations, printed try-ins, implant solutions, and the different full-arch options Phil’s team provides. One of the highlights is the laboratory’s work with thimble bars, a restoration they have become known for and one that Phil considers their premium full-arch product. With a focus on repairability and long-term service, the lab even offers a lifetime guarantee on their thimble bar cases.&lt;/p&gt;

&lt;p&gt;We also get into the business side of running a laboratory, including marketing through social media and word of mouth, setting realistic turnaround times, knowing when to say no to a case, and the importance of getting the information needed before starting a restoration. Phil explains why sometimes saying “no” is actually one of the most valuable tools a laboratory can have.&lt;/p&gt;

&lt;h3&gt;Dental lab owners and managers — are you spending too much time chasing paperwork, checking portals, tracking cases, and answering doctors asking, “Is my crown done yet?”&lt;/h3&gt;

&lt;h3&gt;You didn’t start a dental lab to become a full-time paperwork wrangler. &lt;a href="https://labncloud.com/" rel="nofollow noopener"&gt;LabNCloud&lt;/a&gt; is the all-in-one, cloud-based platform built by techs, for techs, with 90+ features to streamline your entire lab — from case tracking and invoicing to shipping, time tracking, doctor portals, and automatic digital file routing.&lt;/h3&gt;

&lt;h3&gt;Stop managing chaos and start managing your lab. Visit LabNCloud.com to book your free personalized demo. And mention “Elvis is Handsome” to get your first month free.&lt;/h3&gt;

&lt;h3&gt;LabNCloud — the operating system for dental labs. Built by techs, for techs.&lt;/h3&gt;

&lt;hr&gt;

&lt;h3&gt;Hey, listeners—ever wonder what Elvis is doing when he’s not recording Voices from the Bench?&lt;/h3&gt;

&lt;h3&gt;He’s a client rep for Derby Dental Laboratory, out in the field every day doing chairside visits and building relationships. His job is simple—keep doctors happy and keep them coming back.&lt;/h3&gt;

&lt;h3&gt;And he couldn’t do it without &lt;a href="https://www.icortica.com/" rel="nofollow noopener"&gt;icortica&lt;/a&gt;.&lt;/h3&gt;

&lt;h3&gt;Right from his phone, Elvis can see sales, remake rates, account notes, risks, and cross-sell opportunities—even before he walks through the door. No spreadsheets. No surprises. Just the info he needs to grow accounts.&lt;/h3&gt;

&lt;h3&gt;Stop digging for data and start taking action.&lt;/h3&gt;

&lt;h3&gt;Head to icortica.com and schedule your demo today.&lt;/h3&gt;&lt;p&gt;Special Guest: Phil Reddington.&lt;/p&gt;</description>
  <itunes:keywords>dental laboratory, dental lab, Beever Dental Technology, Phil Reddington, Leeds, England, United Kingdom, dental technician, dental technology, dental technician career, dental lab owner, laboratory owner, dental lab business, dental lab management, dental laboratory management, laboratory culture, team culture, dental lab team, teamwork, dental laboratory team, dental education, continuing education, dental lab education, dental technology education, ceramics, dental ceramics, ceramic technician, refractory veneers, veneers, refractory technique, dental restorations, restorative dentistry, cosmetic dentistry, implant dentistry, dental implants, implant restorations, implant crowns, full arch, full arch dentistry, full arch restoration, full arch rehabilitation, digital dentistry, digital workflow, digital dental laboratory, CAD/CAM, dental CAD/CAM, digital design, 3D printing, printed try-ins, implant workflow, implant planning, scan bodies, intraoral scanning, digital impressions, multi-unit abutments, implant abutments, custom abutments, True Abutment, IO Connect, thimble bars, thimble bar, bar overdenture, implant bar, dental bar, full arch bar, PMMA, zirconia, acrylic restorations, zirconia restorations, temporary restorations, provisional restorations, dental prosthetics, dental prosthodontics, prosthodontics, removable dentistry, fixed dentistry, dental restoration repair, restoration repair, lifetime guarantee, dental lab quality, quality dentistry, quality control, dental lab QC, case quality, case management, laboratory workflow, dental lab workflow, turnaround time, dental lab turnaround, case acceptance, case planning, case communication, dentist communication, dentist laboratory relationship, dental lab and dentist, laboratory business, dental lab business strategy, premium dentistry, premium dental laboratory, value over price, competing on price, dental lab pricing, laboratory profitability, dental lab profitability, business growth, laboratory growth, dental lab growth, independent dental laboratory, independent lab, dental laboratory independence, dental lab marketing, dental laboratory marketing, social media marketing, word of mouth marketing, dental lab referrals, dentist referrals, laboratory referrals, hiring technicians, dental technician hiring, hiring for attitude, employee culture, workplace culture, positive workplace, supportive workplace, non-toxic workplace, blame culture, team building, employee retention, technician retention, work life balance, dental lab leadership, laboratory leadership, lab owner mindset, leadership in dentistry, dental industry, dental laboratory industry, dental technology industry, dental technician life, career in dental technology, dental technician training, technician education, technician development, skill development, mentorship, laboratory training, customized training, dental educators, dental lectures, dental conferences, IDS, International Dental Show, dental industry events, dental technology events, dental lectures, dental speaking, laboratory education, full mouth reconstruction, cosmetic restorations, implant prosthetics, implant prosthodontics, restorative workflow, digital implant workflow, full arch digital workflow, dental milling, dental milling workflow, dental CAD design, dental laboratory CAD, dental 3D printing, laboratory technology, dental materials, ceramic systems, dental material selection, dental technician skills, laboratory skill sets, quality assurance, checklists, dental photography, case documentation, dental lab standards, laboratory standards, dental lab systems, workflow efficiency, lab efficiency, dental business, dental entrepreneurship, dental entrepreneur, building a dental lab, growing a dental lab, dental lab success, dental laboratory success, dental industry leadership, dental team leadership, dental technician community, dental lab community, dental professionals, dental professionals podcast, dental podcast, dental technology podcast, Voices From the Bench, VFTB, Elvis Dahl, Barb, Phil Reddington, Anex, Beever Dental Technology, Leeds dental laboratory, UK dental laboratory, British dental technician, British dental lab, dental lab stories, dental technician stories, accidental career, soap carving, dental bench test, bench test, dental laboratory apprenticeship, learning dental technology, 35 years dental technology, experienced dental technician, laboratory experience, passion for dentistry, passion for dental technology, continuous learning, investing in education, investing in equipment, investing in people, dental lab equipment, laboratory equipment, dental technology investment, ROI dental laboratory, dental lab return on investment, quality over quantity, quality over price, knowing when to say no, power of no, case acceptance, difficult cases, complex cases, full arch cases, implant cases, dental laboratory relationships, doctor technician relationship, technician dentist collaboration, laboratory communication, dental team collaboration, laughter at work, enjoying work, workplace relationships, family and work, dental laboratory family, dental lab culture, people first, people focused leadership, employee development, dental technology innovation, modern dental laboratory, modern dental technology, advanced dental laboratory, digital transformation, traditional to digital dentistry, dental lab evolution, laboratory evolution, dental industry innovation, implant education, full arch education, thimble bar repair, repairable restorations, long term restorations, restoration longevity, premium full arch, full arch solutions, dental implant solutions, implant supported restorations, laboratory craftsmanship, dental craftsmanship, technical excellence, clinical excellence, dental artistry, dental technician artistry, ceramic artistry, laboratory artistry, precision dentistry, precision dental laboratory, custom dental restorations, custom implant restorations, high quality dental restorations, patient focused dentistry, patient outcomes, dentist satisfaction, dental laboratory service, dental lab service, laboratory support, dental technician support, dental lab partnership, dentist lab partnership, independent dental lab, boutique dental laboratory, premium laboratory service, dental laboratory philosophy, lab philosophy, dental business philosophy, dental technology leadership, dental laboratory podcast, dental technician podcast</itunes:keywords>
  <content:encoded>
    <![CDATA[<h3>What if zirconia could look even more like natural teeth?</h3>

<h3>According to Dr. Ed McLaren, “Of all the zirconia’s he's tested, the optical properties of <a href="https://www.ivoclar.com/en_us" rel="nofollow noopener">Ivoclar</a>’s e.max zirconia are the closest to natural teeth.” (And I second that with everything I’ve see – if Barb does the read)</h3>

<h3>Discover what’s redefining the possibilities with <a href="https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-zircad" rel="nofollow noopener">IPS e.max Zirconia</a>.</h3>

<h3>Join Dr. Ed McLaren for Zirconia Reimagined—an informative webinar exploring the latest advancements, clinical insights, and practical applications of zirconia in modern dentistry.</h3>

<h3>October 5th @ 7:00 pm.  Register today at Vivalearning.com</h3>

<hr>

<h3>As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why <a href="https://www.knightdentalgroup.com/" rel="nofollow noopener">Knight Dental</a> recently launched <strong>SimplyARCH Studio</strong>, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener"><strong>hyperDENT</strong></a>. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener">hyperDENT</a> apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener">hyperDENT</a> helped ensure SimplyARCH Studio was designed for long-term success from day one.</h3>

<p>This week we head across the pond to Leeds, England, for a conversation with <strong>Phil Reddington</strong> of <a href="https://www.beeverdental.com/" rel="nofollow noopener">Beever Dental Technology</a> lab. Phil’s journey into dental technology is one of those stories that sounds completely made up until you hear him tell it. At 15 years old, Phil skipped school, wandered into a dental laboratory, and convinced them to give him a bench test. Armed with a scalpel and a bar of soap, he carved an ornate little bottle and somehow impressed them enough to land himself a job. From that accidental introduction to dentistry, Phil has spent more than 35 years learning, building, and evolving in the dental laboratory world.</p>

<p>Phil takes us through his early days working in the lab, learning ceramics and refractory techniques, and eventually taking over his own laboratory. As offshore competition began putting pressure on lab pricing, Phil and his wife made a conscious decision not to compete by simply becoming cheaper. Instead, they invested in equipment, education, and relationships with dentists who wanted to provide high-quality restorative and implant dentistry. That philosophy eventually helped transform the laboratory and allowed Phil to focus on doing the best work possible rather than chasing the lowest price.</p>

<p>A huge part of Phil’s story is the team he has built around him. We talk about what happens when a laboratory develops a blame culture, why people leave toxic work environments, and how changing that culture can completely change a business. Phil shares his approach to hiring for attitude, creating an environment where people can learn from mistakes, bringing educators into the lab for customized training, and giving his team opportunities to grow. He also talks about remaining fiercely independent when it comes to materials and techniques, allowing different technicians to use the systems that work best for them rather than becoming tied to a single manufacturer.</p>

<p>The conversation also dives deep into the technical side of the laboratory, including digital workflows, full-arch restorations, printed try-ins, implant solutions, and the different full-arch options Phil’s team provides. One of the highlights is the laboratory’s work with thimble bars, a restoration they have become known for and one that Phil considers their premium full-arch product. With a focus on repairability and long-term service, the lab even offers a lifetime guarantee on their thimble bar cases.</p>

<p>We also get into the business side of running a laboratory, including marketing through social media and word of mouth, setting realistic turnaround times, knowing when to say no to a case, and the importance of getting the information needed before starting a restoration. Phil explains why sometimes saying “no” is actually one of the most valuable tools a laboratory can have.</p>

<h3>Dental lab owners and managers — are you spending too much time chasing paperwork, checking portals, tracking cases, and answering doctors asking, “Is my crown done yet?”</h3>

<h3>You didn’t start a dental lab to become a full-time paperwork wrangler. <a href="https://labncloud.com/" rel="nofollow noopener">LabNCloud</a> is the all-in-one, cloud-based platform built by techs, for techs, with 90+ features to streamline your entire lab — from case tracking and invoicing to shipping, time tracking, doctor portals, and automatic digital file routing.</h3>

<h3>Stop managing chaos and start managing your lab. Visit LabNCloud.com to book your free personalized demo. And mention “Elvis is Handsome” to get your first month free.</h3>

<h3>LabNCloud — the operating system for dental labs. Built by techs, for techs.</h3>

<hr>

<h3>Hey, listeners—ever wonder what Elvis is doing when he’s not recording Voices from the Bench?</h3>

<h3>He’s a client rep for Derby Dental Laboratory, out in the field every day doing chairside visits and building relationships. His job is simple—keep doctors happy and keep them coming back.</h3>

<h3>And he couldn’t do it without <a href="https://www.icortica.com/" rel="nofollow noopener">icortica</a>.</h3>

<h3>Right from his phone, Elvis can see sales, remake rates, account notes, risks, and cross-sell opportunities—even before he walks through the door. No spreadsheets. No surprises. Just the info he needs to grow accounts.</h3>

<h3>Stop digging for data and start taking action.</h3>

<h3>Head to icortica.com and schedule your demo today.</h3><p>Special Guest: Phil Reddington.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<h3>What if zirconia could look even more like natural teeth?</h3>

<h3>According to Dr. Ed McLaren, “Of all the zirconia’s he's tested, the optical properties of <a href="https://www.ivoclar.com/en_us" rel="nofollow noopener">Ivoclar</a>’s e.max zirconia are the closest to natural teeth.” (And I second that with everything I’ve see – if Barb does the read)</h3>

<h3>Discover what’s redefining the possibilities with <a href="https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-zircad" rel="nofollow noopener">IPS e.max Zirconia</a>.</h3>

<h3>Join Dr. Ed McLaren for Zirconia Reimagined—an informative webinar exploring the latest advancements, clinical insights, and practical applications of zirconia in modern dentistry.</h3>

<h3>October 5th @ 7:00 pm.  Register today at Vivalearning.com</h3>

<hr>

<h3>As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why <a href="https://www.knightdentalgroup.com/" rel="nofollow noopener">Knight Dental</a> recently launched <strong>SimplyARCH Studio</strong>, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener"><strong>hyperDENT</strong></a>. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener">hyperDENT</a> apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener">hyperDENT</a> helped ensure SimplyARCH Studio was designed for long-term success from day one.</h3>

<p>This week we head across the pond to Leeds, England, for a conversation with <strong>Phil Reddington</strong> of <a href="https://www.beeverdental.com/" rel="nofollow noopener">Beever Dental Technology</a> lab. Phil’s journey into dental technology is one of those stories that sounds completely made up until you hear him tell it. At 15 years old, Phil skipped school, wandered into a dental laboratory, and convinced them to give him a bench test. Armed with a scalpel and a bar of soap, he carved an ornate little bottle and somehow impressed them enough to land himself a job. From that accidental introduction to dentistry, Phil has spent more than 35 years learning, building, and evolving in the dental laboratory world.</p>

<p>Phil takes us through his early days working in the lab, learning ceramics and refractory techniques, and eventually taking over his own laboratory. As offshore competition began putting pressure on lab pricing, Phil and his wife made a conscious decision not to compete by simply becoming cheaper. Instead, they invested in equipment, education, and relationships with dentists who wanted to provide high-quality restorative and implant dentistry. That philosophy eventually helped transform the laboratory and allowed Phil to focus on doing the best work possible rather than chasing the lowest price.</p>

<p>A huge part of Phil’s story is the team he has built around him. We talk about what happens when a laboratory develops a blame culture, why people leave toxic work environments, and how changing that culture can completely change a business. Phil shares his approach to hiring for attitude, creating an environment where people can learn from mistakes, bringing educators into the lab for customized training, and giving his team opportunities to grow. He also talks about remaining fiercely independent when it comes to materials and techniques, allowing different technicians to use the systems that work best for them rather than becoming tied to a single manufacturer.</p>

<p>The conversation also dives deep into the technical side of the laboratory, including digital workflows, full-arch restorations, printed try-ins, implant solutions, and the different full-arch options Phil’s team provides. One of the highlights is the laboratory’s work with thimble bars, a restoration they have become known for and one that Phil considers their premium full-arch product. With a focus on repairability and long-term service, the lab even offers a lifetime guarantee on their thimble bar cases.</p>

<p>We also get into the business side of running a laboratory, including marketing through social media and word of mouth, setting realistic turnaround times, knowing when to say no to a case, and the importance of getting the information needed before starting a restoration. Phil explains why sometimes saying “no” is actually one of the most valuable tools a laboratory can have.</p>

<h3>Dental lab owners and managers — are you spending too much time chasing paperwork, checking portals, tracking cases, and answering doctors asking, “Is my crown done yet?”</h3>

<h3>You didn’t start a dental lab to become a full-time paperwork wrangler. <a href="https://labncloud.com/" rel="nofollow noopener">LabNCloud</a> is the all-in-one, cloud-based platform built by techs, for techs, with 90+ features to streamline your entire lab — from case tracking and invoicing to shipping, time tracking, doctor portals, and automatic digital file routing.</h3>

<h3>Stop managing chaos and start managing your lab. Visit LabNCloud.com to book your free personalized demo. And mention “Elvis is Handsome” to get your first month free.</h3>

<h3>LabNCloud — the operating system for dental labs. Built by techs, for techs.</h3>

<hr>

<h3>Hey, listeners—ever wonder what Elvis is doing when he’s not recording Voices from the Bench?</h3>

<h3>He’s a client rep for Derby Dental Laboratory, out in the field every day doing chairside visits and building relationships. His job is simple—keep doctors happy and keep them coming back.</h3>

<h3>And he couldn’t do it without <a href="https://www.icortica.com/" rel="nofollow noopener">icortica</a>.</h3>

<h3>Right from his phone, Elvis can see sales, remake rates, account notes, risks, and cross-sell opportunities—even before he walks through the door. No spreadsheets. No surprises. Just the info he needs to grow accounts.</h3>

<h3>Stop digging for data and start taking action.</h3>

<h3>Head to icortica.com and schedule your demo today.</h3><p>Special Guest: Phil Reddington.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 435: Matt Everatt is Making the Invisible Profession Visible</title>
  <link>https://www.voicesfromthebench.com/435</link>
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  <pubDate>Mon, 27 Jul 2026 06:00:00 -0400</pubDate>
  <author>Elvis Deverick &amp; Barb Warner</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e7665600-2cb9-4cb2-b0ba-2eada9f69007/ed9fc032-5e17-4aba-828d-b7bdf1a0f686.mp3" length="56547072" type="audio/mpeg"/>
  <itunes:episode>435</itunes:episode>
  <itunes:title>Matt Everatt is Making the Invisible Profession Visible</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Elvis Deverick &amp; Barb Warner</itunes:author>
  <itunes:subtitle>Matt Everatt joins Elvis and Barb to talk about his incredible journey through the dental laboratory industry, from maxillofacial prosthetics and sleep apnea appliances to co-founding a successful dental lab and eventually writing The Invisible Profession. They dive into the challenges facing dental technicians, the dangers of becoming a "busy fool," and why embracing technology, standing out, and becoming a true clinical partner are essential for the future of the laboratory industry.</itunes:subtitle>
  <itunes:duration>58:50</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;h3&gt;Hey there Voices of the Bench community, this is Trish Jones with &lt;a href="https://www.ivoclar.com/en_us" rel="nofollow noopener"&gt;Ivoclar&lt;/a&gt;. If you've been curious about fast-firing zirconia to improve efficiency but aren't convinced it can deliver predictable, high-quality results, I'd encourage you to connect with us. Our new &lt;a href="https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-zircad" rel="nofollow noopener"&gt;IPS Emax Zirconia&lt;/a&gt; offers multiple fast-fire protocols designed to help save you valuable production time while maintaining consistent results. Time is money in every lab. Don't wait. Reach out to your local Ivoclar rep today and discover how IPS Emax Zirconia can help streamline your workflow.&lt;/h3&gt;

&lt;hr&gt;

&lt;h3&gt;As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why &lt;a href="https://www.knightdentalgroup.com/" rel="nofollow noopener"&gt;Knight Dental&lt;/a&gt; recently launched &lt;strong&gt;SimplyARCH Studio&lt;/strong&gt;, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing &lt;a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener"&gt;&lt;strong&gt;hyperDENT&lt;/strong&gt;&lt;/a&gt;. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set &lt;a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener"&gt;hyperDENT&lt;/a&gt; apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, &lt;a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener"&gt;hyperDENT&lt;/a&gt; helped ensure SimplyARCH Studio was designed for long-term success from day one.Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book,&lt;a href="https://a.co/d/04V5YKvu" rel="nofollow noopener"&gt; &lt;em&gt;The Invisible Profession&lt;/em&gt;&lt;/a&gt;. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership.&lt;/h3&gt;

&lt;p&gt;Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, &lt;a href="https://a.co/d/04V5YKvu" rel="nofollow noopener"&gt; &lt;em&gt;The Invisible Profession&lt;/em&gt;&lt;/a&gt;. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership.&lt;/p&gt;

&lt;p&gt;But this conversation goes far beyond Matt's career. His book,&lt;a href="https://a.co/d/04V5YKvu" rel="nofollow noopener"&gt; &lt;em&gt;The Invisible Profession&lt;/em&gt;&lt;/a&gt;, explores how the dental laboratory industry arrived at a place where technicians and laboratories are often undervalued, pushed into price competition, and expected to simply keep their heads down and produce. Matt shares his thoughts on the "million little things" that shaped the industry, the danger of becoming a "busy fool," and why laboratories need to stop competing solely on price and start becoming known for the value, expertise, and partnership they bring to the dental team. Elvis, Barb, and Matt also talk about the changing landscape of digital dentistry, AI, 3D printing, speed, service, and why the labs that embrace change and remain agile will be the ones positioned for the future. It's an honest, thought-provoking, and ultimately optimistic conversation about where the dental laboratory profession has been, where it is today, and where it can go next.&lt;/p&gt;&lt;p&gt;Special Guest: Matt Everatt.&lt;/p&gt;</description>
  <itunes:keywords>dental laboratory, dental lab, dental technician, dental technology, dental industry, dental laboratory industry, dental technicians, maxillofacial prosthetics, maxillofacial technology, anaplastology, facial prosthetics, ocular prosthetics, artificial eyes, artificial ears, prosthetics, obturators, dentures, orthodontics, orthodontic appliances, orthodontic technology, crown and bridge, ceramist, dental ceramics, occlusal splints, bite splints, night guards, sleep apnea, sleep apnea appliances, sleep dentistry, mandibular advancement devices, mandibular advancement splints, oral appliances, snoring, anti-snoring devices, sleep medicine, airway health, dental sleep medicine, dental lab business, dental laboratory business, dental lab management, dental lab owner, dental lab entrepreneur, dental business, business strategy, business coaching, business growth, entrepreneurship, serial entrepreneur, private dental laboratory, commercial dental laboratory, independent 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communication, collaboration, teamwork, communication, relationship building, trusted advisor, clinical expertise, technical expertise, dental expertise, laboratory expertise, specialized services, specialization, finding your niche, niche marketing, differentiation, competitive advantage, standing out, brand positioning, business identity, value proposition, value over price, competing on price, price competition, dental lab pricing, laboratory pricing, race to the bottom, low-cost dentistry, premium dentistry, premium dental laboratory, quality dentistry, quality dental laboratory, quality over price, pricing strategy, profitability, dental lab profitability, business profitability, revenue growth, sustainable growth, sustainable business, business sustainability, business systems, systemization, systemized business, working on the business, working in the business, delegation, leadership development, scaling a business, scaling a dental lab, business systems, operational efficiency, 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journalism, dental journalism, LinkedIn, professional articles, industry commentary, book writing, writing a book, publishing, audiobook, Audible, author, dental industry author, nonfiction, professional book, industry book, motivational book, business book, career book, book review, book recommendation, The Invisible Profession book, dental technician book, dental lab book, reading, audiobooks, storytelling, sharing stories, telling the story, industry history, professional history, industry future, hope for the future, positive future, better future, reinventing the industry, changing the narrative, changing the profession, elevating dental technology, elevating dental technicians, raising the profile, professional pride, pride in dentistry, pride in dental technology, pride in laboratory work, craftsmanship, artistry, skilled craftsmanship, skilled technicians, technical skill, creativity, precision, attention to detail, artistry in dentistry, artisan, dental artisans, laboratory artisans, skilled trades, skilled profession, hidden profession, behind the scenes, behind the smile, behind the restoration, dental laboratory professionals, dental laboratory workforce, dental technology professionals, dental professionals, oral health professionals, healthcare professionals, professional excellence, excellence in dentistry, excellence in dental technology, quality craftsmanship, craftsmanship in dentistry, technical excellence, clinical excellence, service excellence, business excellence, leadership excellence, innovation in dentistry, innovation in dental labs, the future is digital, digital future, AI future, technology future, dental technology future, industry optimism, optimism, hope, opportunity, opportunity in dentistry, opportunity in dental labs, opportunity in technology, business opportunities, growth opportunities, new opportunities, embracing opportunity, making a difference, impact, professional impact, patient impact, changing lives, saving lives, saving marriages, sleep apnea treatment, better sleep, better health, better patient outcomes, helping patients, improving lives, dental sleep medicine innovation, airway appliances, sleep appliances, oral appliance therapy, snoring treatment, sleep quality, quality of life, dental laboratory success, dental lab success, successful dental labs, successful dental businesses, successful technicians, successful entrepreneurs, Matt Everatt interview, Voices From the Bench interview, Voices From the Bench podcast, dental laboratory podcast episode, dental technology podcast episode, dental technician podcast, dental lab industry podcast</itunes:keywords>
  <content:encoded>
    <![CDATA[<h3>Hey there Voices of the Bench community, this is Trish Jones with <a href="https://www.ivoclar.com/en_us" rel="nofollow noopener">Ivoclar</a>. If you've been curious about fast-firing zirconia to improve efficiency but aren't convinced it can deliver predictable, high-quality results, I'd encourage you to connect with us. Our new <a href="https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-zircad" rel="nofollow noopener">IPS Emax Zirconia</a> offers multiple fast-fire protocols designed to help save you valuable production time while maintaining consistent results. Time is money in every lab. Don't wait. Reach out to your local Ivoclar rep today and discover how IPS Emax Zirconia can help streamline your workflow.</h3>

<hr>

<h3>As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why <a href="https://www.knightdentalgroup.com/" rel="nofollow noopener">Knight Dental</a> recently launched <strong>SimplyARCH Studio</strong>, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener"><strong>hyperDENT</strong></a>. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener">hyperDENT</a> apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener">hyperDENT</a> helped ensure SimplyARCH Studio was designed for long-term success from day one.Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book,<a href="https://a.co/d/04V5YKvu" rel="nofollow noopener"> <em>The Invisible Profession</em></a>. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership.</h3>

<p>Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, <a href="https://a.co/d/04V5YKvu" rel="nofollow noopener"> <em>The Invisible Profession</em></a>. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership.</p>

<p>But this conversation goes far beyond Matt's career. His book,<a href="https://a.co/d/04V5YKvu" rel="nofollow noopener"> <em>The Invisible Profession</em></a>, explores how the dental laboratory industry arrived at a place where technicians and laboratories are often undervalued, pushed into price competition, and expected to simply keep their heads down and produce. Matt shares his thoughts on the "million little things" that shaped the industry, the danger of becoming a "busy fool," and why laboratories need to stop competing solely on price and start becoming known for the value, expertise, and partnership they bring to the dental team. Elvis, Barb, and Matt also talk about the changing landscape of digital dentistry, AI, 3D printing, speed, service, and why the labs that embrace change and remain agile will be the ones positioned for the future. It's an honest, thought-provoking, and ultimately optimistic conversation about where the dental laboratory profession has been, where it is today, and where it can go next.</p><p>Special Guest: Matt Everatt.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<h3>Hey there Voices of the Bench community, this is Trish Jones with <a href="https://www.ivoclar.com/en_us" rel="nofollow noopener">Ivoclar</a>. If you've been curious about fast-firing zirconia to improve efficiency but aren't convinced it can deliver predictable, high-quality results, I'd encourage you to connect with us. Our new <a href="https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-zircad" rel="nofollow noopener">IPS Emax Zirconia</a> offers multiple fast-fire protocols designed to help save you valuable production time while maintaining consistent results. Time is money in every lab. Don't wait. Reach out to your local Ivoclar rep today and discover how IPS Emax Zirconia can help streamline your workflow.</h3>

<hr>

<h3>As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why <a href="https://www.knightdentalgroup.com/" rel="nofollow noopener">Knight Dental</a> recently launched <strong>SimplyARCH Studio</strong>, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener"><strong>hyperDENT</strong></a>. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener">hyperDENT</a> apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow noopener">hyperDENT</a> helped ensure SimplyARCH Studio was designed for long-term success from day one.Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book,<a href="https://a.co/d/04V5YKvu" rel="nofollow noopener"> <em>The Invisible Profession</em></a>. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership.</h3>

<p>Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, <a href="https://a.co/d/04V5YKvu" rel="nofollow noopener"> <em>The Invisible Profession</em></a>. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership.</p>

<p>But this conversation goes far beyond Matt's career. His book,<a href="https://a.co/d/04V5YKvu" rel="nofollow noopener"> <em>The Invisible Profession</em></a>, explores how the dental laboratory industry arrived at a place where technicians and laboratories are often undervalued, pushed into price competition, and expected to simply keep their heads down and produce. Matt shares his thoughts on the "million little things" that shaped the industry, the danger of becoming a "busy fool," and why laboratories need to stop competing solely on price and start becoming known for the value, expertise, and partnership they bring to the dental team. Elvis, Barb, and Matt also talk about the changing landscape of digital dentistry, AI, 3D printing, speed, service, and why the labs that embrace change and remain agile will be the ones positioned for the future. It's an honest, thought-provoking, and ultimately optimistic conversation about where the dental laboratory profession has been, where it is today, and where it can go next.</p><p>Special Guest: Matt Everatt.</p>]]>
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