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    <fireside:hostname>web02.fireside.fm</fireside:hostname>
    <fireside:genDate>Mon, 25 May 2026 18:43:37 -0500</fireside:genDate>
    <generator>Fireside (https://fireside.fm)</generator>
    <title>Voices from The Bench - Episodes Tagged with “Crm”</title>
    <link>https://www.voicesfromthebench.com/tags/crm</link>
    <pubDate>Mon, 01 Dec 2025 06:00:00 -0500</pubDate>
    <description>A weekly podcast dedicated to the dental laboratory industry. Featuring anyone associated with the profession from all over the world. Host are in their own dental laboratory every day making teeth and interviewing people from the industry on their time off. New episodes every Monday morning.
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>A Dental Laboratory Podcast</itunes:subtitle>
    <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
    <itunes:summary>A weekly podcast dedicated to the dental laboratory industry. Featuring anyone associated with the profession from all over the world. Host are in their own dental laboratory every day making teeth and interviewing people from the industry on their time off. New episodes every Monday morning.
</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/cover.jpg?v=3"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>Dental Laboratory, Dentistry, Removable, Fixed, Crowns, teeth, technicians, CDT, dentures, partials, mills, printers, dentist, zirconia, emax</itunes:keywords>
    <itunes:owner>
      <itunes:name>Elvis Dahl &amp; Barb Warner</itunes:name>
      <itunes:email>info@voicesfromthebench.com</itunes:email>
    </itunes:owner>
<itunes:category text="Health &amp; Fitness">
  <itunes:category text="Medicine"/>
</itunes:category>
<itunes:category text="Science">
  <itunes:category text="Life Sciences"/>
</itunes:category>
<item>
  <title>401: Seth Smith and Ryan Alexander: From Chaos to Clicks: The GreatLab.io Upgrade</title>
  <link>https://www.voicesfromthebench.com/401</link>
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  <pubDate>Mon, 01 Dec 2025 06:00:00 -0500</pubDate>
  <author>Elvis Dahl &amp; Barb Warner</author>
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  <itunes:episode>401</itunes:episode>
  <itunes:title>Seth Smith and Ryan Alexander: From Chaos to Clicks: The GreatLab.io Upgrade</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
  <itunes:subtitle>Seth Smith from Greatlab.io joins the podcast to share how his team built a modern, automation-driven lab management system that streamlines booking, communication, scanning, and workflow for labs of all sizes. Ryan Alexander from Vitality Dental Arts explains how switching to GreatLab dramatically reduced calls, sped up case processing, improved technician efficiency, and transformed their day-to-day operations almost overnight.</itunes:subtitle>
  <itunes:duration>1:06:33</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/episodes/4/419d9638-5778-4074-8308-04094d45de64/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we sit down with Seth Smith, founder of the rapidly growing lab software company &lt;a href="https://www.greatlab.io/" target="_blank" rel="nofollow noopener"&gt;Greatlab.io&lt;/a&gt;, and Ryan Alexander from &lt;a href="https://www.vitalitydentalarts.com/" target="_blank" rel="nofollow noopener"&gt;Vitality Dental Arts&lt;/a&gt;, who’s been living the GreatLab life since May and has plenty to say about it.&lt;/p&gt;

&lt;p&gt;Seth shares the long, winding road from e-commerce to dentistry, to clear aligners, to scanners, and finally to building what he hopes becomes the most modern, integrated, and speed-driven LMS in the industry. He talks workflow obsession, eliminating downloads, killing paper dockets, listening to lab pain points, and why he’s visited over 100 labs (and keeps going).&lt;/p&gt;

&lt;p&gt;Ryan brings the real-world perspective from a 100-tech lab that went through multiple LMS transitions before landing on GreatLab. He explains how their booking teams shrank, inbound calls dropped by 50%, audits disappeared, and technicians suddenly found computers they “didn’t have” once the system made their jobs easier. From the CRM that kills phone tag to ScanHub pulling every scanner into one feed, Ryan breaks down exactly what changed on the bench, in customer service, and across production.&lt;/p&gt;

&lt;p&gt;We also dig into bad scans (yes, 20% of them), doctor communication, automatic file routing, task automation, shipping integrations, data migration fears, and why some labs should not switch systems unless they’re truly ready to modernize.&lt;/p&gt;

&lt;p&gt;If you’ve ever wondered what a cloud-based, automation-heavy, lab-built-from-the-ground-up LMS looks like—or why another lab described GreatLab as “a Ferrari while everyone else is a Civic”—this episode lays it all out.&lt;/p&gt;

&lt;p&gt;Learn more or request a demo: greatlab.io&lt;br&gt;
Find them in Vegas at &lt;a href="https://www.nadl.org/nadl-vision-21" target="_blank" rel="nofollow noopener"&gt;NADL Visions&lt;/a&gt; and in &lt;a href="https://lmtmag.com/lmtlabday" target="_blank" rel="nofollow noopener"&gt;Chicago at Lab Day&lt;/a&gt;!&lt;/p&gt;

&lt;h3&gt;Happy Holidays from Ivoclar!&lt;/h3&gt;

&lt;h3&gt;As the year comes to a close, all of us at Ivoclar want to extend our heartfelt gratitude to the incredible Voices From the Bench community. Thank you for your partnership, your trust, and the support you’ve shown throughout the year.&lt;/h3&gt;

&lt;h3&gt;From our Ivoclar family to yours, we wish you a joyful, healthy, and safe holiday season.&lt;/h3&gt;

&lt;h3&gt;May your days be merry, your nights be bright, and your smiles shine like freshly fallen snow.&lt;/h3&gt;

&lt;h3&gt;Ho, ho, ho — Happy Holidays from Ivoclar!&lt;/h3&gt;

&lt;hr&gt;

&lt;h3&gt;Elvis and Barb are gearing up for their chat with the HyperDent Dude himself, Jordan Greenberg from &lt;a href="https://www.follow-me-tech.com/" target="_blank" rel="nofollow noopener"&gt;FOLLOW-ME! Technology&lt;/a&gt;. At LabFest, Elvis found out that every &lt;a href="https://www.follow-me-tech.com/hyperdent/" target="_blank" rel="nofollow noopener"&gt;hyperDENT&lt;/a&gt; license comes with Template Editor Lite — a built-in feature that lets you make safe, customized tweaks to your milling strategies. Whether you want to prioritize surface quality or speed, this tool gives you the control to fine-tune your results while FOLLOW-ME! keeps everything validated and reliable.&lt;/h3&gt;

&lt;h3&gt;Because in the end, us lab techs love to tinker — and hyperDENT makes it easy to choose your own CAM-venture.&lt;/h3&gt;

&lt;h3&gt;Special Guests: Ryan Alexander and Seth Smith.&lt;/h3&gt;
</description>
  <itunes:keywords>dental, technician, laboratory, GreatLab.io, lab software, LMS, ScanHub, automation, case management, CRM, digital workflow, dental lab, Vitality Dental Arts, iTero, Medit, DS Core, efficiency, booking, communication, onboarding, integrations, AI mapping, task management, paperless, scan quality, bad scans, doctor communication, cloud-based, data migration, shipping integration, production tracking, technician workflow, capacity planning, digital dentistry, lab operations, voices from the bench</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we sit down with Seth Smith, founder of the rapidly growing lab software company <a href="https://www.greatlab.io/" rel="nofollow">Greatlab.io</a>, and Ryan Alexander from <a href="https://www.vitalitydentalarts.com/" rel="nofollow">Vitality Dental Arts</a>, who’s been living the GreatLab life since May and has plenty to say about it.</p>

<p>Seth shares the long, winding road from e-commerce to dentistry, to clear aligners, to scanners, and finally to building what he hopes becomes the most modern, integrated, and speed-driven LMS in the industry. He talks workflow obsession, eliminating downloads, killing paper dockets, listening to lab pain points, and why he’s visited over 100 labs (and keeps going).</p>

<p>Ryan brings the real-world perspective from a 100-tech lab that went through multiple LMS transitions before landing on GreatLab. He explains how their booking teams shrank, inbound calls dropped by 50%, audits disappeared, and technicians suddenly found computers they “didn’t have” once the system made their jobs easier. From the CRM that kills phone tag to ScanHub pulling every scanner into one feed, Ryan breaks down exactly what changed on the bench, in customer service, and across production.</p>

<p>We also dig into bad scans (yes, 20% of them), doctor communication, automatic file routing, task automation, shipping integrations, data migration fears, and why some labs should not switch systems unless they’re truly ready to modernize.</p>

<p>If you’ve ever wondered what a cloud-based, automation-heavy, lab-built-from-the-ground-up LMS looks like—or why another lab described GreatLab as “a Ferrari while everyone else is a Civic”—this episode lays it all out.</p>

<p>Learn more or request a demo: greatlab.io<br>
Find them in Vegas at <a href="https://www.nadl.org/nadl-vision-21" rel="nofollow">NADL Visions</a> and in <a href="https://lmtmag.com/lmtlabday" rel="nofollow">Chicago at Lab Day</a>!</p>

<h3>Happy Holidays from Ivoclar!</h3>

<h3>As the year comes to a close, all of us at Ivoclar want to extend our heartfelt gratitude to the incredible Voices From the Bench community. Thank you for your partnership, your trust, and the support you’ve shown throughout the year.</h3>

<h3>From our Ivoclar family to yours, we wish you a joyful, healthy, and safe holiday season.</h3>

<h3>May your days be merry, your nights be bright, and your smiles shine like freshly fallen snow.</h3>

<h3>Ho, ho, ho — Happy Holidays from Ivoclar!</h3>

<hr>

<h3>Elvis and Barb are gearing up for their chat with the HyperDent Dude himself, Jordan Greenberg from <a href="https://www.follow-me-tech.com/" rel="nofollow">FOLLOW-ME! Technology</a>. At LabFest, Elvis found out that every <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow">hyperDENT</a> license comes with Template Editor Lite — a built-in feature that lets you make safe, customized tweaks to your milling strategies. Whether you want to prioritize surface quality or speed, this tool gives you the control to fine-tune your results while FOLLOW-ME! keeps everything validated and reliable.</h3>

<h3>Because in the end, us lab techs love to tinker — and hyperDENT makes it easy to choose your own CAM-venture.</h3><p>Special Guests: Ryan Alexander and Seth Smith.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we sit down with Seth Smith, founder of the rapidly growing lab software company <a href="https://www.greatlab.io/" rel="nofollow">Greatlab.io</a>, and Ryan Alexander from <a href="https://www.vitalitydentalarts.com/" rel="nofollow">Vitality Dental Arts</a>, who’s been living the GreatLab life since May and has plenty to say about it.</p>

<p>Seth shares the long, winding road from e-commerce to dentistry, to clear aligners, to scanners, and finally to building what he hopes becomes the most modern, integrated, and speed-driven LMS in the industry. He talks workflow obsession, eliminating downloads, killing paper dockets, listening to lab pain points, and why he’s visited over 100 labs (and keeps going).</p>

<p>Ryan brings the real-world perspective from a 100-tech lab that went through multiple LMS transitions before landing on GreatLab. He explains how their booking teams shrank, inbound calls dropped by 50%, audits disappeared, and technicians suddenly found computers they “didn’t have” once the system made their jobs easier. From the CRM that kills phone tag to ScanHub pulling every scanner into one feed, Ryan breaks down exactly what changed on the bench, in customer service, and across production.</p>

<p>We also dig into bad scans (yes, 20% of them), doctor communication, automatic file routing, task automation, shipping integrations, data migration fears, and why some labs should not switch systems unless they’re truly ready to modernize.</p>

<p>If you’ve ever wondered what a cloud-based, automation-heavy, lab-built-from-the-ground-up LMS looks like—or why another lab described GreatLab as “a Ferrari while everyone else is a Civic”—this episode lays it all out.</p>

<p>Learn more or request a demo: greatlab.io<br>
Find them in Vegas at <a href="https://www.nadl.org/nadl-vision-21" rel="nofollow">NADL Visions</a> and in <a href="https://lmtmag.com/lmtlabday" rel="nofollow">Chicago at Lab Day</a>!</p>

<h3>Happy Holidays from Ivoclar!</h3>

<h3>As the year comes to a close, all of us at Ivoclar want to extend our heartfelt gratitude to the incredible Voices From the Bench community. Thank you for your partnership, your trust, and the support you’ve shown throughout the year.</h3>

<h3>From our Ivoclar family to yours, we wish you a joyful, healthy, and safe holiday season.</h3>

<h3>May your days be merry, your nights be bright, and your smiles shine like freshly fallen snow.</h3>

<h3>Ho, ho, ho — Happy Holidays from Ivoclar!</h3>

<hr>

<h3>Elvis and Barb are gearing up for their chat with the HyperDent Dude himself, Jordan Greenberg from <a href="https://www.follow-me-tech.com/" rel="nofollow">FOLLOW-ME! Technology</a>. At LabFest, Elvis found out that every <a href="https://www.follow-me-tech.com/hyperdent/" rel="nofollow">hyperDENT</a> license comes with Template Editor Lite — a built-in feature that lets you make safe, customized tweaks to your milling strategies. Whether you want to prioritize surface quality or speed, this tool gives you the control to fine-tune your results while FOLLOW-ME! keeps everything validated and reliable.</h3>

<h3>Because in the end, us lab techs love to tinker — and hyperDENT makes it easy to choose your own CAM-venture.</h3><p>Special Guests: Ryan Alexander and Seth Smith.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>295: Growth Through Solution Based Sales with David Lesh</title>
  <link>https://www.voicesfromthebench.com/295</link>
  <guid isPermaLink="false">3936b072-d180-4e91-8e38-f6e67478dfea</guid>
  <pubDate>Mon, 20 Nov 2023 06:00:00 -0500</pubDate>
  <author>Elvis Dahl &amp; Barb Warner</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e7665600-2cb9-4cb2-b0ba-2eada9f69007/3936b072-d180-4e91-8e38-f6e67478dfea.mp3" length="63569964" type="audio/mpeg"/>
  <itunes:episode>295</itunes:episode>
  <itunes:title>Growth Through Solution Based Sales with David Lesh</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
  <itunes:subtitle>Even if you are not a "salesperson", everyone in the lab plays a part in the growth of the lab. This week David Lesh from 8 and 9 Consulting comes on to talk about his background, putting together a sales plan, the art of strategic pauses, and selling by providing solutions and not price.</itunes:subtitle>
  <itunes:duration>1:06:09</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/episodes/3/3936b072-d180-4e91-8e38-f6e67478dfea/cover.jpg?v=1"/>
  <description>&lt;p&gt;Getting dental offices to send you work is not the easiest thing to do. If it was, we would all be a lot happier. You could offer your "first crown free" or "$10 off your first order", but what are you doing? Are you creating a lasting partnership or are you getting a doctor that will move to the next lab that offers the same deal. Enter David Lesh. David grew up in his father's lab. After sitting in every seat, David saw the need to create a lab EXCULISVE to doing work for other labs. After owning another lab, David decided to help others in the industry grow and increase profitability by teaching them what he has learned over the years. So he started &lt;a href="https://www.8and9consulting.com/" target="_blank" rel="nofollow noopener"&gt;8 and 9 Consulting&lt;/a&gt;, where he helps labs in areas they might be lacking in. David talks about creating a sales plan, hiring salespeople, using strategic pauses, finding prospect challenges, buying signals, and doing more solution based sales. It's a great conversation for everyone in the lab, not just salespeople. &lt;/p&gt;

&lt;h3&gt;Are you in the market for top-notch digital equipment, such as mills, scanners, or furnaces? Well, the time to act is NOW! &lt;a href="https://www.ivoclar.com/en_li" target="_blank" rel="nofollow noopener"&gt;Ivoclar&lt;/a&gt;, has introduced unbeatable rates exclusively for customers in North America.&lt;/h3&gt;

&lt;h3&gt;Ivoclar has made it easier for you to invest in cutting-edge digital equipment with lower-than-prime interest rates. Whether you're looking to upgrade your &lt;a href="https://www.ivoclar.com/en_li/products/digital-equipment/programill-dry" target="_blank" rel="nofollow noopener"&gt;milling capabilities&lt;/a&gt;, enhance your &lt;a href="https://www.ivoclar.com/en_li/products/digital-equipment/prograscan-ps7-lab-scanner" target="_blank" rel="nofollow noopener"&gt;scanning technology&lt;/a&gt;, or optimize your &lt;a href="https://www.ivoclar.com/en_li/products/equipment/programat-ceramic-furnaces" target="_blank" rel="nofollow noopener"&gt;furnace performance&lt;/a&gt;, Ivoclar Digital has you covered.&lt;/h3&gt;

&lt;h3&gt;To take advantage of this offer, the dedicated Digital Specialists at Ivoclar are ready to assist you.  For details on how to get in touch, visit Voicesfromthebench.com and the Ivoclar tab to find all the information you need to get started.&lt;/h3&gt;

&lt;hr&gt;

&lt;h3&gt;Whether you are looking to elevate your craftsmanship or looking to cut back costs, look no further – &lt;a href="https://vitanorthamerica.com/en-US/VITA-MFT-Anterior-369,273,126133.html" target="_blank" rel="nofollow noopener"&gt;VITA MFT Teeth&lt;/a&gt; are the ultimate solution for creating lifelike and stunning smiles.&lt;/h3&gt;

&lt;h3&gt;Crafted with precision and backed by cutting-edge technology, VITA MFT Teeth offers unparalleled esthetics and durability. And since &lt;a href="https://vitanorthamerica.com/" target="_blank" rel="nofollow noopener"&gt;VITA&lt;/a&gt; believes in the power of experiencing excellence firsthand, for a limited time only, they’re offering you the chance to get a complimentary case sample. That’s right, a full case, absolutely free. Just visit &lt;a href="https://www2.vitanorthamerica.com/mft/" target="_blank" rel="nofollow noopener"&gt;vitanorthamerica.com/freemft&lt;/a&gt;
&lt;/h3&gt;

&lt;h3&gt;Don’t wait any longer to start providing your customers with a premium tooth at an economy price. Redeem your free case sample and if you’re ready to buy, VITA will even give you an extra 10% discount by shopping online on their newly launched online store.&lt;/h3&gt;

&lt;h3&gt;Join the VITA family today.&lt;/h3&gt;

&lt;hr&gt;

&lt;h3&gt;
&lt;a href="https://www.gc.dental/america/products/laboratory/porcelain-systems/gc-initial-lisi-press" target="_blank" rel="nofollow noopener"&gt;GC Initial® LiSi Press&lt;/a&gt; is the first lithium disilicate ceramic ingot with High Density Micronization (HDM), a technology unique to GC that provides exceptional physical properties and the most natural, life-like aesthetics. HDM uses equally dispersed lithium disilicate micro-crystals to fill the entire glass matrix rather than using traditional larger size crystals that do not take full advantage of the matrix structure. The result is the ultimate combination of strength and aesthetics, making GC Initial® LiSi Press perfectly suitable for all types of restorations through all levels of transparency. Most importantly, HDM technology helps ensure the product remains extremely stable, without distortion or drop in value, even after multiple firings. For more information call &lt;a href="https://www.gc.dental/america/" target="_blank" rel="nofollow noopener"&gt;GC America&lt;/a&gt; at 800-323-0763 or visit gcamerica.com&lt;/h3&gt;

&lt;p&gt;Special Guest: David Lesh.&lt;/p&gt;
</description>
  <itunes:keywords>dental, technician, laboratory,  Dale Dental, Concert Dental, sales, crm, captek, empress, gross margin, territory, follow up, buying signals, turn around times, top of mind, role play, cal-lab, podcast, voices from the bench</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Getting dental offices to send you work is not the easiest thing to do. If it was, we would all be a lot happier. You could offer your &quot;first crown free&quot; or &quot;$10 off your first order&quot;, but what are you doing? Are you creating a lasting partnership or are you getting a doctor that will move to the next lab that offers the same deal. Enter David Lesh. David grew up in his father&#39;s lab. After sitting in every seat, David saw the need to create a lab EXCULISVE to doing work for other labs. After owning another lab, David decided to help others in the industry grow and increase profitability by teaching them what he has learned over the years. So he started <a href="https://www.8and9consulting.com/" rel="nofollow">8 and 9 Consulting</a>, where he helps labs in areas they might be lacking in. David talks about creating a sales plan, hiring salespeople, using strategic pauses, finding prospect challenges, buying signals, and doing more solution based sales. It&#39;s a great conversation for everyone in the lab, not just salespeople. </p>

<h3>Are you in the market for top-notch digital equipment, such as mills, scanners, or furnaces? Well, the time to act is NOW! <a href="https://www.ivoclar.com/en_li" rel="nofollow">Ivoclar</a>, has introduced unbeatable rates exclusively for customers in North America.</h3>

<h3>Ivoclar has made it easier for you to invest in cutting-edge digital equipment with lower-than-prime interest rates. Whether you&#39;re looking to upgrade your <a href="https://www.ivoclar.com/en_li/products/digital-equipment/programill-dry" rel="nofollow">milling capabilities</a>, enhance your <a href="https://www.ivoclar.com/en_li/products/digital-equipment/prograscan-ps7-lab-scanner" rel="nofollow">scanning technology</a>, or optimize your <a href="https://www.ivoclar.com/en_li/products/equipment/programat-ceramic-furnaces" rel="nofollow">furnace performance</a>, Ivoclar Digital has you covered.</h3>

<h3>To take advantage of this offer, the dedicated Digital Specialists at Ivoclar are ready to assist you.  For details on how to get in touch, visit Voicesfromthebench.com and the Ivoclar tab to find all the information you need to get started.</h3>

<hr>

<h3>Whether you are looking to elevate your craftsmanship or looking to cut back costs, look no further – <a href="https://vitanorthamerica.com/en-US/VITA-MFT-Anterior-369,273,126133.html" rel="nofollow">VITA MFT Teeth</a> are the ultimate solution for creating lifelike and stunning smiles.</h3>

<h3>Crafted with precision and backed by cutting-edge technology, VITA MFT Teeth offers unparalleled esthetics and durability. And since <a href="https://vitanorthamerica.com/" rel="nofollow">VITA</a> believes in the power of experiencing excellence firsthand, for a limited time only, they’re offering you the chance to get a complimentary case sample. That’s right, a full case, absolutely free. Just visit <a href="https://www2.vitanorthamerica.com/mft/" rel="nofollow">vitanorthamerica.com/freemft</a></h3>

<h3>Don’t wait any longer to start providing your customers with a premium tooth at an economy price. Redeem your free case sample and if you’re ready to buy, VITA will even give you an extra 10% discount by shopping online on their newly launched online store.</h3>

<h3>Join the VITA family today.</h3>

<hr>

<h3><a href="https://www.gc.dental/america/products/laboratory/porcelain-systems/gc-initial-lisi-press" rel="nofollow">GC Initial® LiSi Press</a> is the first lithium disilicate ceramic ingot with High Density Micronization (HDM), a technology unique to GC that provides exceptional physical properties and the most natural, life-like aesthetics. HDM uses equally dispersed lithium disilicate micro-crystals to fill the entire glass matrix rather than using traditional larger size crystals that do not take full advantage of the matrix structure. The result is the ultimate combination of strength and aesthetics, making GC Initial® LiSi Press perfectly suitable for all types of restorations through all levels of transparency. Most importantly, HDM technology helps ensure the product remains extremely stable, without distortion or drop in value, even after multiple firings. For more information call <a href="https://www.gc.dental/america/" rel="nofollow">GC America</a> at 800-323-0763 or visit gcamerica.com</h3><p>Special Guest: David Lesh.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Getting dental offices to send you work is not the easiest thing to do. If it was, we would all be a lot happier. You could offer your &quot;first crown free&quot; or &quot;$10 off your first order&quot;, but what are you doing? Are you creating a lasting partnership or are you getting a doctor that will move to the next lab that offers the same deal. Enter David Lesh. David grew up in his father&#39;s lab. After sitting in every seat, David saw the need to create a lab EXCULISVE to doing work for other labs. After owning another lab, David decided to help others in the industry grow and increase profitability by teaching them what he has learned over the years. So he started <a href="https://www.8and9consulting.com/" rel="nofollow">8 and 9 Consulting</a>, where he helps labs in areas they might be lacking in. David talks about creating a sales plan, hiring salespeople, using strategic pauses, finding prospect challenges, buying signals, and doing more solution based sales. It&#39;s a great conversation for everyone in the lab, not just salespeople. </p>

<h3>Are you in the market for top-notch digital equipment, such as mills, scanners, or furnaces? Well, the time to act is NOW! <a href="https://www.ivoclar.com/en_li" rel="nofollow">Ivoclar</a>, has introduced unbeatable rates exclusively for customers in North America.</h3>

<h3>Ivoclar has made it easier for you to invest in cutting-edge digital equipment with lower-than-prime interest rates. Whether you&#39;re looking to upgrade your <a href="https://www.ivoclar.com/en_li/products/digital-equipment/programill-dry" rel="nofollow">milling capabilities</a>, enhance your <a href="https://www.ivoclar.com/en_li/products/digital-equipment/prograscan-ps7-lab-scanner" rel="nofollow">scanning technology</a>, or optimize your <a href="https://www.ivoclar.com/en_li/products/equipment/programat-ceramic-furnaces" rel="nofollow">furnace performance</a>, Ivoclar Digital has you covered.</h3>

<h3>To take advantage of this offer, the dedicated Digital Specialists at Ivoclar are ready to assist you.  For details on how to get in touch, visit Voicesfromthebench.com and the Ivoclar tab to find all the information you need to get started.</h3>

<hr>

<h3>Whether you are looking to elevate your craftsmanship or looking to cut back costs, look no further – <a href="https://vitanorthamerica.com/en-US/VITA-MFT-Anterior-369,273,126133.html" rel="nofollow">VITA MFT Teeth</a> are the ultimate solution for creating lifelike and stunning smiles.</h3>

<h3>Crafted with precision and backed by cutting-edge technology, VITA MFT Teeth offers unparalleled esthetics and durability. And since <a href="https://vitanorthamerica.com/" rel="nofollow">VITA</a> believes in the power of experiencing excellence firsthand, for a limited time only, they’re offering you the chance to get a complimentary case sample. That’s right, a full case, absolutely free. Just visit <a href="https://www2.vitanorthamerica.com/mft/" rel="nofollow">vitanorthamerica.com/freemft</a></h3>

<h3>Don’t wait any longer to start providing your customers with a premium tooth at an economy price. Redeem your free case sample and if you’re ready to buy, VITA will even give you an extra 10% discount by shopping online on their newly launched online store.</h3>

<h3>Join the VITA family today.</h3>

<hr>

<h3><a href="https://www.gc.dental/america/products/laboratory/porcelain-systems/gc-initial-lisi-press" rel="nofollow">GC Initial® LiSi Press</a> is the first lithium disilicate ceramic ingot with High Density Micronization (HDM), a technology unique to GC that provides exceptional physical properties and the most natural, life-like aesthetics. HDM uses equally dispersed lithium disilicate micro-crystals to fill the entire glass matrix rather than using traditional larger size crystals that do not take full advantage of the matrix structure. The result is the ultimate combination of strength and aesthetics, making GC Initial® LiSi Press perfectly suitable for all types of restorations through all levels of transparency. Most importantly, HDM technology helps ensure the product remains extremely stable, without distortion or drop in value, even after multiple firings. For more information call <a href="https://www.gc.dental/america/" rel="nofollow">GC America</a> at 800-323-0763 or visit gcamerica.com</h3><p>Special Guest: David Lesh.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>249: A Feather In Your CAP with Rob Nazzal and icortica</title>
  <link>https://www.voicesfromthebench.com/249</link>
  <guid isPermaLink="false">6f2a453b-7830-436c-87fd-d49ce9821e50</guid>
  <pubDate>Mon, 02 Jan 2023 06:00:00 -0500</pubDate>
  <author>Elvis Dahl &amp; Barb Warner</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e7665600-2cb9-4cb2-b0ba-2eada9f69007/6f2a453b-7830-436c-87fd-d49ce9821e50.mp3" length="28366725" type="audio/mpeg"/>
  <itunes:episode>249</itunes:episode>
  <itunes:title>A Feather In Your CAP with Rob Nazzal and icortica</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
  <itunes:subtitle>We are joined by co-creator and past CEO of CAP (Custom Automated Prosthetics), Rob Nazzal. Rob talks about getting into the dental industry, starting and running CAP, and his new venture of using data and analytics to grow labs with icortica. </itunes:subtitle>
  <itunes:duration>58:57</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/episodes/6/6f2a453b-7830-436c-87fd-d49ce9821e50/cover.jpg?v=1"/>
  <description>&lt;p&gt;&lt;a href="https://nadl.org/events/v21/2023/" target="_blank" rel="nofollow noopener"&gt;Vision 21 - Janurary 19-21 at the Aria in Las Vegas!&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Do you remember the early 2010 and doing zirconia? Because milling machines were not yet affordable to most labs, milling centers did most of the work. One of the biggest players back then was CAP (Custom Automated Prosthetics). One of the founders and the CEO was Rob Nazzal. Rob comes on the podcast to talk about getting into the dental industry, becoming a milling center known for great customer service, and pivoting the business as more and more labs got their own milling machines. 7 years after, Rob is now providing labs a fantastic software that takes the data you already and makes it easy to read and use to grow your lab called &lt;a href="https://icortica.com/voices-from-the-bench/" target="_blank" rel="nofollow noopener"&gt;icortica&lt;/a&gt;. &lt;/p&gt;

&lt;h3&gt;Does your lab use Magic Touch? If not, you should think about switching just so you can use &lt;a href="https://icortica.com/" target="_blank" rel="nofollow noopener"&gt;icortica&lt;/a&gt;. Icortica is a program that uses all the data you already collect in Magic Touch and puts it in one easy to see, use, and understand dashboard. Look at every account and see trends, sales, notes, payments, and even remake percentages. Use the data you already have to take your lab and your customer service to the next level. Elvis uses it daily and swears it is a huge part to his success working at the lab. Head over to &lt;a href="https://icortica.com/voices-from-the-bench/" target="_blank" rel="nofollow noopener"&gt;icortica.com/voices&lt;/a&gt; to learn more or send an email to Rob Nazzal at &lt;a href="mailto:rob@icortica.com" target="_blank" rel="nofollow noopener"&gt;rob@icortica.com&lt;/a&gt; and tell him you heard about it on Voices From the Bench!&lt;/h3&gt;

&lt;p&gt;Special Guest: Rob Nazzal.&lt;/p&gt;
</description>
  <itunes:keywords>dental, technician, laboratory, Vision 21, scanner, mentors, lava, 3M, True Definition scanner, bob cohen, CAM, Roland, mills, tech support, CRM, bar graphs, culture, LMT Lab Day Chicago, podcast, voices from the bench</itunes:keywords>
  <content:encoded>
    <![CDATA[<p><a href="https://nadl.org/events/v21/2023/" rel="nofollow">Vision 21 - Janurary 19-21 at the Aria in Las Vegas!</a></p>

<p>Do you remember the early 2010 and doing zirconia? Because milling machines were not yet affordable to most labs, milling centers did most of the work. One of the biggest players back then was CAP (Custom Automated Prosthetics). One of the founders and the CEO was Rob Nazzal. Rob comes on the podcast to talk about getting into the dental industry, becoming a milling center known for great customer service, and pivoting the business as more and more labs got their own milling machines. 7 years after, Rob is now providing labs a fantastic software that takes the data you already and makes it easy to read and use to grow your lab called <a href="https://icortica.com/voices-from-the-bench/" rel="nofollow">icortica</a>. </p>

<h3>Does your lab use Magic Touch? If not, you should think about switching just so you can use <a href="https://icortica.com/" rel="nofollow">icortica</a>. Icortica is a program that uses all the data you already collect in Magic Touch and puts it in one easy to see, use, and understand dashboard. Look at every account and see trends, sales, notes, payments, and even remake percentages. Use the data you already have to take your lab and your customer service to the next level. Elvis uses it daily and swears it is a huge part to his success working at the lab. Head over to <a href="https://icortica.com/voices-from-the-bench/" rel="nofollow">icortica.com/voices</a> to learn more or send an email to Rob Nazzal at <a href="mailto:rob@icortica.com" rel="nofollow">rob@icortica.com</a> and tell him you heard about it on Voices From the Bench!</h3><p>Special Guest: Rob Nazzal.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p><a href="https://nadl.org/events/v21/2023/" rel="nofollow">Vision 21 - Janurary 19-21 at the Aria in Las Vegas!</a></p>

<p>Do you remember the early 2010 and doing zirconia? Because milling machines were not yet affordable to most labs, milling centers did most of the work. One of the biggest players back then was CAP (Custom Automated Prosthetics). One of the founders and the CEO was Rob Nazzal. Rob comes on the podcast to talk about getting into the dental industry, becoming a milling center known for great customer service, and pivoting the business as more and more labs got their own milling machines. 7 years after, Rob is now providing labs a fantastic software that takes the data you already and makes it easy to read and use to grow your lab called <a href="https://icortica.com/voices-from-the-bench/" rel="nofollow">icortica</a>. </p>

<h3>Does your lab use Magic Touch? If not, you should think about switching just so you can use <a href="https://icortica.com/" rel="nofollow">icortica</a>. Icortica is a program that uses all the data you already collect in Magic Touch and puts it in one easy to see, use, and understand dashboard. Look at every account and see trends, sales, notes, payments, and even remake percentages. Use the data you already have to take your lab and your customer service to the next level. Elvis uses it daily and swears it is a huge part to his success working at the lab. Head over to <a href="https://icortica.com/voices-from-the-bench/" rel="nofollow">icortica.com/voices</a> to learn more or send an email to Rob Nazzal at <a href="mailto:rob@icortica.com" rel="nofollow">rob@icortica.com</a> and tell him you heard about it on Voices From the Bench!</h3><p>Special Guest: Rob Nazzal.</p>]]>
  </itunes:summary>
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