At exocad Insights in beautiful Mallorca, we finally caught up with Felix from Imagine USA—and the timing couldn’t have been better. As an exocad dealer on the front lines of digital dentistry, Felix shared his excitement about the strong turnout, the familiar faces, and most importantly, the innovation coming from exocad. What stood out most? The new exocad Hub and its cloud-based capabilities, along with powerful AI-driven tools inside DentalDB designed for efficient batch processing. For Felix and the Imagine team, it’s not just about seeing what’s new—it’s about putting it to the test. By running new features through their own production facility first, they ensure real-world performance before bringing solutions to their customers.

While at Exocad Insights in Mallorca, Elvis and Barb sit down with Beth Collington, President of Exocad America, to talk about the growth of digital dentistry and how Exocad continues to evolve to meet the needs of technicians, laboratories, and clinicians. Beth shares her thoughts on education, accessibility, and the importance of creating tools that help bring more people into digital workflows while maintaining the flexibility that has made Exocad a favorite throughout the industry.

Then Josh Jakson and Robert Norton join the podcast to discuss their roles as Exocad educators, trainers, and laboratory professionals. The conversation covers some of the biggest announcements from Exocad Insights, including AI Crown, Crown Finalization, and ExoHub, and what these developments could mean for the future of laboratory workflows. They also share how real-world production experience influences the way they teach, why Exocad's flexibility remains one of its greatest strengths, and how the software is being used for everything from high-volume crown production to custom grills, jewelry, and even automotive parts. It's a fun conversation filled with practical insight, industry perspective, and a glimpse into where digital dentistry is headed next.

Special Guests: Beth Collington, Joshua Jakson, and Robert Norton.

• Cal-Lab Association Meeting in Chicago Feb 19-20 https://cal-lab.org/
• LMT Lab Day Chicago Feb 19-21 https://lmtmag.com/lmtlabday

Almost three years after his last appearance, Rob Nazzal returns to Voices From the Bench, this time joined by Mike Alessio of Bonadent Dental Laboratory. The conversation dives deep into lab leadership, culture, transparency, and how data—when used the right way—can empower teams instead of policing them.

Mike shares his 32-year journey with Bonadent, from starting as a pickup-and-delivery driver to leading the Danaren division, and explains how a family-owned lab has grown into a multi-location organization without losing its people-first culture. Rob and Mike unpack the realities of tracking productivity on the lab floor, the challenges of sharing metrics openly, and why transparency builds trust, alignment, and accountability when done with intention.

The discussion shifts to quality vs. productivity, the difficulty of truly measuring “quality,” and why labs must lead with craftsmanship before numbers. They also explore how digital workflows, QC processes, and proactive communication with doctors impact remakes, efficiency, and relationships.

On the sales side, Rob breaks down how icortica helps labs grow by focusing on existing customers, improving retention, and giving sales teams real-time insights into what conversations they should be having—right before they walk into an office. Mike and Elvis share firsthand experiences using icortica, highlighting how real-time data, centralized notes, and smart alerts change the way sales reps prepare, prioritize, and perform.

The episode wraps with a look at Bonadent’s unique culture (including their famous converted Walmart lab), long employee tenure, and why investing in people, transparency, and the right technology is the real key to sustainable growth in today’s dental lab landscape.

If you want to grow your business, you need clear insight into what’s happening inside your operation and across your customer journey. That’s where Icortica comes in.

At Canadian Dental Labs, Icortica has become a cornerstone of how we operate—giving us at-a-glance visibility into performance, helping us focus our efforts, spot opportunities early, and solve problems before they grow. It takes the guesswork out of decision-making and shows us what to do next.

Plus, the Icortica team is incredibly responsive and feels like a true partner in our success.

If you’re serious about growing your business and understanding your customers better, Icortica can get you there. Learn more at icortica.com/voices — Icortica, helping dental labs grow.

Special Guests: Mike Alessio and Rob Nazzal.