At exocad Insights in beautiful Mallorca, we finally caught up with Felix from Imagine USA—and the timing couldn’t have been better. As an exocad dealer on the front lines of digital dentistry, Felix shared his excitement about the strong turnout, the familiar faces, and most importantly, the innovation coming from exocad. What stood out most? The new exocad Hub and its cloud-based capabilities, along with powerful AI-driven tools inside DentalDB designed for efficient batch processing. For Felix and the Imagine team, it’s not just about seeing what’s new—it’s about putting it to the test. By running new features through their own production facility first, they ensure real-world performance before bringing solutions to their customers.

While at Exocad Insights in Mallorca, Elvis and Barb sit down with Beth Collington, President of Exocad America, to talk about the growth of digital dentistry and how Exocad continues to evolve to meet the needs of technicians, laboratories, and clinicians. Beth shares her thoughts on education, accessibility, and the importance of creating tools that help bring more people into digital workflows while maintaining the flexibility that has made Exocad a favorite throughout the industry.

Then Josh Jakson and Robert Norton join the podcast to discuss their roles as Exocad educators, trainers, and laboratory professionals. The conversation covers some of the biggest announcements from Exocad Insights, including AI Crown, Crown Finalization, and ExoHub, and what these developments could mean for the future of laboratory workflows. They also share how real-world production experience influences the way they teach, why Exocad's flexibility remains one of its greatest strengths, and how the software is being used for everything from high-volume crown production to custom grills, jewelry, and even automotive parts. It's a fun conversation filled with practical insight, industry perspective, and a glimpse into where digital dentistry is headed next.

Special Guests: Beth Collington, Joshua Jakson, and Robert Norton.

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CAM has been a major topic lately, and a lot of that conversation keeps coming back to hyperDENT. But instead of just talking about the software itself, it’s worth looking at real-world experience. Imagine USA has been using hyperDENT in their own lab for over 15 years. That kind of longevity says a lot—they’re not just selling and supporting it, they’re relying on it in their own production every single day. That’s what really sets them apart.

This week, Elvis and Barb sits down with Katherine Steinbock-Dyke of Whip Mix to talk legacy, leadership, and the evolution of a family-run powerhouse in the dental industry. As part of the Steinbock lineage, Katherine shares what it was like growing up around the business—from selling Girl Scout cookies on the shop floor to eventually stepping into the CEO role. Her journey wasn’t a straight line, starting instead in international business and corporate HR before finding her way back to Whip Mix and working her way through multiple roles across the company.

The conversation dives into the realities of running a multi-generational company in a rapidly changing industry. Katherine talks about balancing tradition with innovation, from gypsum and articulators to digital workflows and resin development. She opens up about the challenges of staying relevant, the importance of continuous improvement (hello, WIN program), and what it really means to lead a team she genuinely cares about.

Along the way, there’s plenty of classic bench banter—everything from assembling pizzas at Papa John’s to the chaos of early 3D printing workflows and navigating massive trade shows like IDS. The episode wraps with a look at where Whip Mix is headed, Katherine’s focus on reconnecting with labs and customers, and how the next generation is shaping the future of dental manufacturing while respecting its roots.

Special Guest: Katherine Steinbock-Dyke.