Could you imagine buying a lab without knowing anything about teeth? Well, that is exactly what Thomas Brainsky did. Thomas is an entrepreneur that thought it was a great idea and soon learned the hard way that it isn't easy. Thomas talks about buying the lab, of course buying a second lab, struggling with growth and retention, learning what his lab does differently, connecting with David Lesh, changing his marketing, and all about the lessons he learned along the way.

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Episode 295 featuring David Lesh

Brainsky Unleased

Wanting to take your knowledge and skills to the next level? If you are looking for the best education dedicated to dentistry in both the labs and clinics, check out Ivoclar Academy.

From on-demand webinars to in-person training, Ivoclar Academy has a program to meet your busy schedule. Check out all they have to offer HERE!

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Special Guest: Thomas Brainsky.

Imagine being a solo lab owner in a town of only 4 dentists… and being related to 3 of them! Meet Anne Koelzer, owner of AMK Dental Lab in O’Neill Nebraska. Anne comes from a family FULL of dentist but decided that her future is in the dental lab industry. After attending lab school and a short time at another lab, she returned to the family practice to be their technician. Soon she built and opened her own lab and is getting work from all over the rural areas. Anne talks about getting the InLab system, printing 3d dentures, teaching offices and staff MIYO, putting on events, balancing work and life, and running a lab in the middle of nowhere.

Check out the MIYO course with Anne and Dr. Vetter in Fargo, North Dakota!

Does your lab use Magic Touch? If not, you should think about switching just so you can use icortica. Icortica is a program that uses all the data you already collect in Magic Touch and puts it in one easy to see, use, and understand dashboard. Look at every account and see trends, sales, notes, payments, and even remake percentages. Use the data you already have to take your lab and your customer service to the next level. Elvis uses it daily and swears it is a huge part to his success working at the lab. Head over to icortica.com/voices to learn more or send a email to Rob Nazzal at rob@icortica.com and tell him you heard about it on Voices From the Bench!

Special Guest: Anne Koelzer.