As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why Knight Dental recently launched SimplyARCH Studio, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing hyperDENT. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set hyperDENT apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, hyperDENT helped ensure SimplyARCH Studio was designed for long-term success from day one.Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, The Invisible Profession. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership.

Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, The Invisible Profession. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership.

But this conversation goes far beyond Matt's career. His book, The Invisible Profession, explores how the dental laboratory industry arrived at a place where technicians and laboratories are often undervalued, pushed into price competition, and expected to simply keep their heads down and produce. Matt shares his thoughts on the "million little things" that shaped the industry, the danger of becoming a "busy fool," and why laboratories need to stop competing solely on price and start becoming known for the value, expertise, and partnership they bring to the dental team. Elvis, Barb, and Matt also talk about the changing landscape of digital dentistry, AI, 3D printing, speed, service, and why the labs that embrace change and remain agile will be the ones positioned for the future. It's an honest, thought-provoking, and ultimately optimistic conversation about where the dental laboratory profession has been, where it is today, and where it can go next.

Special Guest: Matt Everatt.

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CAM has been a major topic lately, and a lot of that conversation keeps coming back to hyperDENT. But instead of just talking about the software itself, it’s worth looking at real-world experience. Imagine USA has been using hyperDENT in their own lab for over 15 years. That kind of longevity says a lot—they’re not just selling and supporting it, they’re relying on it in their own production every single day. That’s what really sets them apart.

This week, Elvis and Barb sits down with Katherine Steinbock-Dyke of Whip Mix to talk legacy, leadership, and the evolution of a family-run powerhouse in the dental industry. As part of the Steinbock lineage, Katherine shares what it was like growing up around the business—from selling Girl Scout cookies on the shop floor to eventually stepping into the CEO role. Her journey wasn’t a straight line, starting instead in international business and corporate HR before finding her way back to Whip Mix and working her way through multiple roles across the company.

The conversation dives into the realities of running a multi-generational company in a rapidly changing industry. Katherine talks about balancing tradition with innovation, from gypsum and articulators to digital workflows and resin development. She opens up about the challenges of staying relevant, the importance of continuous improvement (hello, WIN program), and what it really means to lead a team she genuinely cares about.

Along the way, there’s plenty of classic bench banter—everything from assembling pizzas at Papa John’s to the chaos of early 3D printing workflows and navigating massive trade shows like IDS. The episode wraps with a look at where Whip Mix is headed, Katherine’s focus on reconnecting with labs and customers, and how the next generation is shaping the future of dental manufacturing while respecting its roots.

Special Guest: Katherine Steinbock-Dyke.