Walking the Lab Day Chicago floor? Make it worth it.

Stop by the FOLLOW-ME! hyperDENT booth (E-27, East Hall) and take part in their Milling Roadmap—a quick, scavenger-hunt-style activity that leads you to key milling partners like Axsys, Imagine, DOF, and Roland.

Collect stamps at booths you’re likely visiting anyway and get entered to win some great giveaways—including this year’s grand prize: a foldable Honda electric scooter.

You’re already walking the floor. Now it might carry you.

We welcome back longtime friend of the podcast John Wilson of Sunrise Dental Lab, returning for the first time since 2021—and this time as a fellow podcaster himself. What starts as a warm reunion quickly turns into a deep, honest conversation about passion, purpose, integrity, and what it really takes to survive (and stay sane) in today’s dental lab world.

John reflects on the evolution of his lab, sharing why he made the intentional decision not to chase endless growth, but instead to protect his team, his values, and his love for the craft. He talks candidly about “yesterday thinking,” adapting to digital dentistry without abandoning fundamentals, and why aligning with the right clients—not just more clients—changed everything.

The discussion dives into what true lab–doctor partnerships look like, why trust is earned (not given), and how saying “no” can sometimes be the most powerful business decision you make. John also explains why single units matter just as much as full-arch cases, how education keeps technicians relevant, and why racing to the bottom on price is a losing game.

Later, the conversation turns personal as John shares the inspiration behind his new solo podcast, Margins & Meaning—a storytelling-driven project created to document his journey, connect with technicians who feel alone, and leave something meaningful behind for the next generation. He opens up about legacy, creativity, fear, change, and why being heard matters just as much as having something to say.

Join us at exocad Insights 2026, happening April 30–May 1, 2026, on the stunning island of Mallorca, Spain. This two-day event features powerhouse keynotes, hands-on workshops, live software demos, and top-tier industry showcases—all in one unforgettable setting.

Barb and Elvis will be on site bringing you exclusive interviews, plus don’t miss the Women in Dentistry Lunch, celebrating career growth, wellbeing, and the real stories shaping our profession. And of course, cap it all off with the legendary exoGlam Night under the stars.

Tickets are limited. Visit exocad.com/insights-2026 and use code VFTBPalma15 for 15% off.

Special Guest: John Wilson.

This week, Elvis and Barb sit down with Lori Margiotta, the founder of Bookkeeper for Dentists, to talk about how labs and dental offices can grow together by focusing on one key number: case acceptance. Lori shares her journey from high school “recall girl” to practice manager, lab sales rep, and now consultant helping dental offices understand their business metrics.

She breaks down how labs can help their clients track simple data like lab expenses and unbooked treatment to reveal hidden opportunities. With decades in the dental industry, Lori shows that when dentists increase their case acceptance, everyone wins — including the labs. From real-world examples to actionable advice (and a few laughs along the way), this episode is all about bridging the gap between the front desk and the bench.

Check out Lori's On Demand Webinar: Want More Cases? Just Ask This One Question
https://us02web.zoom.us/webinar/register/WN_xNRsVE85Ql6PNa-weLkhPw

Looking for a way to unlock the full potential of your digital dentistry workflow. Take it from Elise Heathcote, associate manager of digital services with Ivoclar. This is all about the Cam Academy. They have a new in-person training experience designed specifically for dental technicians. This hands-on course explores the full potential of programmable Cam software, helping you take your digital workflow to the next level. Learn directly from Ivoclar experts, refine your skills and bring new precision and efficiency to your lab. Cam Academy is more than a course. It's your next step in digital excellence. To reserve your spot, visit the Ivoclar Academy website or contact your local Ivoclar sales representative today.

Special Guest: Lori Margiotta.

Creating good culture in a dental lab is not easy. It takes dedication from owners and managers to set the path that the lab can follow. Two brothers both went through the apprenticeship program with John Archibald in the 90s. Darin Swartz was instantly hooked and opened up Swartz Dental Arts in the basement of a dental office after graduation. Followed by his younger brother, Mike Swartz graduated and opened his own lab. You would think they would partner up, but for 15 years they ran separate labs in the same space. After seeing technology coming into the industry, it was time to partner up and create Diamondhead Dental Lab. They talk about doing their own apprenticeship program, growing to 40 employees, creating a culture of partnership and quality, how they stay relevant in ever changing workflows, and staying true to their "North Star"

Check out Culture Camp Podcast: https://www.iamjasonhaugen.com/culture-camp

Listen to John Wilson from Sunrise Dental Lab and take your own lab to the next level by getting in on some of Ivoclar's End of the Year deals on equipment. If you are looking for your first or looking to expand your capabilities, Ivoclar has just what you need at a time where it's best to invest. Head over to Ivolcar.com or contact your local rep for all the deals today. Don't let the new year come thinking you should have bettered your lab.

Special Guests: Darin Swartz and Mike Swartz.