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    <fireside:hostname>web01.fireside.fm</fireside:hostname>
    <fireside:genDate>Wed, 15 Apr 2026 01:12:35 -0500</fireside:genDate>
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    <title>Voices from The Bench - Episodes Tagged with “Value”</title>
    <link>https://www.voicesfromthebench.com/tags/value</link>
    <pubDate>Mon, 25 Nov 2024 06:00:00 -0500</pubDate>
    <description>A weekly podcast dedicated to the dental laboratory industry. Featuring anyone associated with the profession from all over the world. Host are in their own dental laboratory every day making teeth and interviewing people from the industry on their time off. New episodes every Monday morning.
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>A Dental Laboratory Podcast</itunes:subtitle>
    <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
    <itunes:summary>A weekly podcast dedicated to the dental laboratory industry. Featuring anyone associated with the profession from all over the world. Host are in their own dental laboratory every day making teeth and interviewing people from the industry on their time off. New episodes every Monday morning.
</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/cover.jpg?v=3"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>Dental Laboratory, Dentistry, Removable, Fixed, Crowns, teeth, technicians, CDT, dentures, partials, mills, printers, dentist, zirconia, emax</itunes:keywords>
    <itunes:owner>
      <itunes:name>Elvis Dahl &amp; Barb Warner</itunes:name>
      <itunes:email>info@voicesfromthebench.com</itunes:email>
    </itunes:owner>
<itunes:category text="Health &amp; Fitness">
  <itunes:category text="Medicine"/>
</itunes:category>
<itunes:category text="Science">
  <itunes:category text="Life Sciences"/>
</itunes:category>
<item>
  <title>Episode 348: The DNA of 3D Printing with Mike Gordon &amp; 3DNA Dental</title>
  <link>https://www.voicesfromthebench.com/348</link>
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  <pubDate>Mon, 25 Nov 2024 06:00:00 -0500</pubDate>
  <author>Elvis Dahl &amp; Barb Warner</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e7665600-2cb9-4cb2-b0ba-2eada9f69007/67cee4d6-990a-4a43-823c-2a480233604c.mp3" length="61384455" type="audio/mpeg"/>
  <itunes:episode>348</itunes:episode>
  <itunes:title>The DNA of 3D Printing with Mike Gordon &amp; 3DNA Dental</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
  <itunes:subtitle>Joining the podcast this week is Mike Gordon from 3DNA Dental. Mike talks about his journey into dental, getting into 3D printing, the advances in AI treatment planning, and the benefits of direct to print clear aligners</itunes:subtitle>
  <itunes:duration>1:03:52</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/episodes/6/67cee4d6-990a-4a43-823c-2a480233604c/cover.jpg?v=1"/>
  <description>Come find Elvis and Barb in 2025!
Vision 21 at Caesar's Palace in Las Vegas - January 16-18 (https://www.nadl.org/vision-21)
Cal Lab Meeting at the Swissôtel in Chicago February 20-21 (https://cal-lab.org/)
LMT Lab Day Chicago in the IVOCLAR BALLROOM - February 20-22 (https://cal-lab.org/)
IDS 2025 in the EXOCAD booth in Cologne, Germany - March 25-29 (https://www.english.ids-cologne.de/?_gl=1*10atn6b*_ga*NzI2NTMzNjguMTcyOTQ0NDMzMA..*_ga_F5WGQ8B9S7*MTcyOTk4ODM5Ny4zLjEuMTcyOTk4ODg5Mi42MC4wLjA.)
So it's probably safe to say that more labs have 3D printers than don't. And more and more dental offices are getting them too. It's a crowded area with a lot of different printers and resins to choose from. Joining the podcast this week is a IT and computer expert that years ago helped some dentist get into printing. Now Mike Gordon runs 3DNA Dental (https://3dnadental.com/) helping labs and offices get into the world of additive manufacturing. Mike talks about how he discovered dental, how he is creating a A.I. think tank to perfect treatment planning of tooth movement, how shape memory makes direct-to-print clear aligners better, and what exciting things we will see soon in the dental printing space.
The company Mike mentioned about recycling printable metals: https://www.6kinc.com/
Listen to John Wilson from Sunrise Dental Lab (https://www.sunrisedentallaboratory.com/index.php) and take your own lab to the next level by getting in on some of Ivoclar's End of the Year deals (https://www.ivoclar.com/en_us/campaigns/ivoclar-equipment-promotions-2024?utm_source=website&amp;amp;utm_medium=content_tile&amp;amp;utm_campaign=equipment_promo) on equipment. If you are looking for your first or looking to expand your capabilities, Ivoclar (https://www.ivoclar.com/en_us) has just what you need at a time where it's best to invest. Head over to Ivolcar.com or contact your local rep for all the deals today. Don't let the new year come thinking you should have bettered your lab.
 Special Guest: Mike Gordon.
</description>
  <itunes:keywords>dental, technician, laboratory, 3d printing, metal printing, aligners, hawaii, it support, electronics, value, focus on equipment, ai, collaboration, powders, recycle, mill, growth cycle, partner, carbon, one click, snoring devices, bands, shape memory, refinement, podcast, voices from the bench</itunes:keywords>
  <content:encoded>
    <![CDATA[<h3>Come find Elvis and Barb in 2025!</h3>

<p><a href="https://www.nadl.org/vision-21" rel="nofollow">Vision 21 at Caesar&#39;s Palace in Las Vegas - January 16-18</a><br>
<a href="https://cal-lab.org/" rel="nofollow">Cal Lab Meeting at the Swissôtel in Chicago February 20-21</a><br>
<a href="https://cal-lab.org/" rel="nofollow">LMT Lab Day Chicago in the IVOCLAR BALLROOM - February 20-22</a><br>
<a href="https://www.english.ids-cologne.de/?_gl=1*10atn6b*_ga*NzI2NTMzNjguMTcyOTQ0NDMzMA..*_ga_F5WGQ8B9S7*MTcyOTk4ODM5Ny4zLjEuMTcyOTk4ODg5Mi42MC4wLjA." rel="nofollow">IDS 2025 in the EXOCAD booth in Cologne, Germany - March 25-29</a></p>

<p>So it&#39;s probably safe to say that more labs have 3D printers than don&#39;t. And more and more dental offices are getting them too. It&#39;s a crowded area with a lot of different printers and resins to choose from. Joining the podcast this week is a IT and computer expert that years ago helped some dentist get into printing. Now Mike Gordon runs <a href="https://3dnadental.com/" rel="nofollow">3DNA Dental</a> helping labs and offices get into the world of additive manufacturing. Mike talks about how he discovered dental, how he is creating a A.I. think tank to perfect treatment planning of tooth movement, how shape memory makes direct-to-print clear aligners better, and what exciting things we will see soon in the dental printing space.</p>

<p>The company Mike mentioned about recycling printable metals: <a href="https://www.6kinc.com/" rel="nofollow">https://www.6kinc.com/</a></p>

<h3>Listen to John Wilson from <a href="https://www.sunrisedentallaboratory.com/index.php" rel="nofollow">Sunrise Dental Lab</a> and take your own lab to the next level by getting in on some of <a href="https://www.ivoclar.com/en_us/campaigns/ivoclar-equipment-promotions-2024?utm_source=website&utm_medium=content_tile&utm_campaign=equipment_promo" rel="nofollow">Ivoclar&#39;s End of the Year deals</a> on equipment. If you are looking for your first or looking to expand your capabilities, <a href="https://www.ivoclar.com/en_us" rel="nofollow">Ivoclar</a> has just what you need at a time where it&#39;s best to invest. Head over to Ivolcar.com or contact your local rep for all the deals today. Don&#39;t let the new year come thinking you should have bettered your lab.</h3><p>Special Guest: Mike Gordon.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<h3>Come find Elvis and Barb in 2025!</h3>

<p><a href="https://www.nadl.org/vision-21" rel="nofollow">Vision 21 at Caesar&#39;s Palace in Las Vegas - January 16-18</a><br>
<a href="https://cal-lab.org/" rel="nofollow">Cal Lab Meeting at the Swissôtel in Chicago February 20-21</a><br>
<a href="https://cal-lab.org/" rel="nofollow">LMT Lab Day Chicago in the IVOCLAR BALLROOM - February 20-22</a><br>
<a href="https://www.english.ids-cologne.de/?_gl=1*10atn6b*_ga*NzI2NTMzNjguMTcyOTQ0NDMzMA..*_ga_F5WGQ8B9S7*MTcyOTk4ODM5Ny4zLjEuMTcyOTk4ODg5Mi42MC4wLjA." rel="nofollow">IDS 2025 in the EXOCAD booth in Cologne, Germany - March 25-29</a></p>

<p>So it&#39;s probably safe to say that more labs have 3D printers than don&#39;t. And more and more dental offices are getting them too. It&#39;s a crowded area with a lot of different printers and resins to choose from. Joining the podcast this week is a IT and computer expert that years ago helped some dentist get into printing. Now Mike Gordon runs <a href="https://3dnadental.com/" rel="nofollow">3DNA Dental</a> helping labs and offices get into the world of additive manufacturing. Mike talks about how he discovered dental, how he is creating a A.I. think tank to perfect treatment planning of tooth movement, how shape memory makes direct-to-print clear aligners better, and what exciting things we will see soon in the dental printing space.</p>

<p>The company Mike mentioned about recycling printable metals: <a href="https://www.6kinc.com/" rel="nofollow">https://www.6kinc.com/</a></p>

<h3>Listen to John Wilson from <a href="https://www.sunrisedentallaboratory.com/index.php" rel="nofollow">Sunrise Dental Lab</a> and take your own lab to the next level by getting in on some of <a href="https://www.ivoclar.com/en_us/campaigns/ivoclar-equipment-promotions-2024?utm_source=website&utm_medium=content_tile&utm_campaign=equipment_promo" rel="nofollow">Ivoclar&#39;s End of the Year deals</a> on equipment. If you are looking for your first or looking to expand your capabilities, <a href="https://www.ivoclar.com/en_us" rel="nofollow">Ivoclar</a> has just what you need at a time where it&#39;s best to invest. Head over to Ivolcar.com or contact your local rep for all the deals today. Don&#39;t let the new year come thinking you should have bettered your lab.</h3><p>Special Guest: Mike Gordon.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>334: Optimizing Your Workflow Through Automation with Kris Wouters &amp; OQCAM</title>
  <link>https://www.voicesfromthebench.com/334</link>
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  <pubDate>Mon, 19 Aug 2024 06:00:00 -0400</pubDate>
  <author>Elvis Dahl &amp; Barb Warner</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e7665600-2cb9-4cb2-b0ba-2eada9f69007/bf54e06d-43e7-4b22-a8c1-a91835014e59.mp3" length="57767855" type="audio/mpeg"/>
  <itunes:episode>334</itunes:episode>
  <itunes:title>Optimizing Your Workflow Through Automation with Kris Wouters &amp; OQCAM</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
  <itunes:subtitle>Nobody enjoys the boring work in a lab. This week we meet Kris Wouters, the CEO of OQCAM. OQCAM is looking at using AI to help automate many of the tasks associated in a dental lab's digital workflow and allow labs more time to do better work. All size labs can benefit from this service.</itunes:subtitle>
  <itunes:duration>1:00:06</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/episodes/b/bf54e06d-43e7-4b22-a8c1-a91835014e59/cover.jpg?v=1"/>
  <description>Join the GOLDEN BENCH CLUB! All you have to do is leave us a 5-star review and comment on the Apple Podcast app (or any other app and email us a screen shot) and we will read your review on the podcast and welcome you to the Golden Bench Club. This super elite club is only for the best of the best.
We spend a lot of time in our lab doing repetitive tasks that let's all agree, no one really enjoys doing. File organization, nesting, adding pins and supports... the list goes on. Kris Wouters has a long history in the 3D printing industry. After joining OQTON and working on automation strategies, Kris and the rest of the dental division started their own company to focus on the dental lab industry. They started OQCAM (https://oqcam.com/) to help labs streamline and simplify their digital workflow. Kris talks about his history, the history of the company, some great examples on how OQCAM can work in a lab, and how it's scalable to work with labs of all sizes.
Introducing Ivotion Digital Dentures (https://www.ivoclar.com/en_us/products/digital-processes/ivotion) from Ivoclar (https://www.ivoclar.com/en_us) – Experience unparalleled precision and efficiency with Ivoclar‘s state-of-the-art digital denture workflow.
Ivotion is available in their patent pending monolithic disc that combines denture base and tooth materials in one seamless puck. Or if you lab needs more flexibility, Ivotion is also available as stand-alone discs - Ivotion Base, Dent and Dent Multi all in 98mm width to fit your favorite milling machine.
With Ivotion you can streamline your lab’s processes, reduce production time, and enhance patient satisfaction. Elevate your lab's capabilities with Ivotion Digital Dentures – where innovation meets perfection. Discover the future of dentures today with Ivoclar."  Thanks for your continued support of the podcast Ivoclar.
 Special Guest: Kris Wouters.
</description>
  <itunes:keywords>dental, technician, laboratory, automation, artificial intelligence, AI, 3D printing, simplant, belgium, implants, orientation strategy, labels, optimize, organize, prioritize, scaling, computer power, value, cloud based, podcast, voices from the bench</itunes:keywords>
  <content:encoded>
    <![CDATA[<h3>Join the GOLDEN BENCH CLUB! All you have to do is leave us a 5-star review and comment on the Apple Podcast app (or any other app and email us a screen shot) and we will read your review on the podcast and welcome you to the Golden Bench Club. This super elite club is only for the best of the best.</h3>

<p>We spend a lot of time in our lab doing repetitive tasks that let&#39;s all agree, no one really enjoys doing. File organization, nesting, adding pins and supports... the list goes on. <strong>Kris Wouters</strong> has a long history in the 3D printing industry. After joining OQTON and working on automation strategies, Kris and the rest of the dental division started their own company to focus on the dental lab industry. They started <a href="https://oqcam.com/" rel="nofollow">OQCAM</a> to help labs streamline and simplify their digital workflow. Kris talks about his history, the history of the company, some great examples on how OQCAM can work in a lab, and how it&#39;s scalable to work with labs of all sizes.</p>

<h3>Introducing <a href="https://www.ivoclar.com/en_us/products/digital-processes/ivotion" rel="nofollow">Ivotion Digital Dentures</a> from <a href="https://www.ivoclar.com/en_us" rel="nofollow">Ivoclar</a> – Experience unparalleled precision and efficiency with Ivoclar‘s state-of-the-art digital denture workflow.</h3>

<h3>Ivotion is available in their patent pending monolithic disc that combines denture base and tooth materials in one seamless puck. Or if you lab needs more flexibility, Ivotion is also available as stand-alone discs - Ivotion Base, Dent and Dent Multi all in 98mm width to fit your favorite milling machine.</h3>

<h3>With Ivotion you can streamline your lab’s processes, reduce production time, and enhance patient satisfaction. Elevate your lab&#39;s capabilities with Ivotion Digital Dentures – where innovation meets perfection. Discover the future of dentures today with Ivoclar.&quot;  Thanks for your continued support of the podcast Ivoclar.</h3><p>Special Guest: Kris Wouters.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<h3>Join the GOLDEN BENCH CLUB! All you have to do is leave us a 5-star review and comment on the Apple Podcast app (or any other app and email us a screen shot) and we will read your review on the podcast and welcome you to the Golden Bench Club. This super elite club is only for the best of the best.</h3>

<p>We spend a lot of time in our lab doing repetitive tasks that let&#39;s all agree, no one really enjoys doing. File organization, nesting, adding pins and supports... the list goes on. <strong>Kris Wouters</strong> has a long history in the 3D printing industry. After joining OQTON and working on automation strategies, Kris and the rest of the dental division started their own company to focus on the dental lab industry. They started <a href="https://oqcam.com/" rel="nofollow">OQCAM</a> to help labs streamline and simplify their digital workflow. Kris talks about his history, the history of the company, some great examples on how OQCAM can work in a lab, and how it&#39;s scalable to work with labs of all sizes.</p>

<h3>Introducing <a href="https://www.ivoclar.com/en_us/products/digital-processes/ivotion" rel="nofollow">Ivotion Digital Dentures</a> from <a href="https://www.ivoclar.com/en_us" rel="nofollow">Ivoclar</a> – Experience unparalleled precision and efficiency with Ivoclar‘s state-of-the-art digital denture workflow.</h3>

<h3>Ivotion is available in their patent pending monolithic disc that combines denture base and tooth materials in one seamless puck. Or if you lab needs more flexibility, Ivotion is also available as stand-alone discs - Ivotion Base, Dent and Dent Multi all in 98mm width to fit your favorite milling machine.</h3>

<h3>With Ivotion you can streamline your lab’s processes, reduce production time, and enhance patient satisfaction. Elevate your lab&#39;s capabilities with Ivotion Digital Dentures – where innovation meets perfection. Discover the future of dentures today with Ivoclar.&quot;  Thanks for your continued support of the podcast Ivoclar.</h3><p>Special Guest: Kris Wouters.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>308: Harvesting Your Lab's Value with Rob Laizure and Sasha Der Avanessian</title>
  <link>https://www.voicesfromthebench.com/308</link>
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  <pubDate>Mon, 19 Feb 2024 06:00:00 -0500</pubDate>
  <author>Elvis Dahl &amp; Barb Warner</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e7665600-2cb9-4cb2-b0ba-2eada9f69007/16769fcf-11d2-48b7-ae68-fa4fb8da325e.mp3" length="61079763" type="audio/mpeg"/>
  <itunes:episode>308</itunes:episode>
  <itunes:title>Harvesting Your Lab's Value with Rob Laizure and Sasha Der Avanessian</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
  <itunes:subtitle>This week we talk to two giants in our industry, Rob Laizure and Sasha Der Avanessian. They have come together to help labs find their value and to create a message that will allow labs to differentiate themselves in an industry of commodity products.</itunes:subtitle>
  <itunes:duration>1:03:33</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/episodes/1/16769fcf-11d2-48b7-ae68-fa4fb8da325e/cover.jpg?v=1"/>
  <description>Be sure to come see us in the Ivoclar (https://www.ivoclar.com/en_li) Ballroom during LMT Lab Day Chicago 2024 (https://lmtmag.com/lmtlabday). Register today!
We will also be recording Thursday night during the Cal-Lab Association (https://cal-lab.org/) Meeting that same weekend!  Check out this amazing event and register today (https://cal-lab.org/annual-meeting/)!
How do you market your lab? By talking about the materials that you use? Do you mention how many years of experience your technicians have. Sure, that is one way to go, but how would you like your lab to be known for offering a distinctive value to dentists and their patients. This week we brought back on two guests that have partnered up to help labs market their uniqueness. Rob Laizure from Full Contour and 3shape Automate (https://www.3shape.com/en-us/services/automate) and Sasha Der Avanessian from Harvest Dental (https://harvestdental.com/) understand branding. Brought together by their love of the industry and seeing labs succeed, they talk about combining their values and how a lab can position themself to market a solution to a problem and not just a product. The conversation gets deep, but it's worth the dive.
Check out Sasha's podcast: Entrepreneur Insight (https://podcasts.apple.com/us/podcast/entrepreneur-insight/id1623379510)
Join Luke LaRocque-Walker &amp;amp; Paul Imperius from True North Denture &amp;amp; Implant Centre (https://www.truenorthdent.com/) and many others in the Ivoclar (https://www.ivoclar.com/en_li) Ballroom at LMT Lab Day Chicago 2024 (https://lmtmag.com/lmtlabday). February 22-24, the biggest dental lab show in America happens and the place to be is in the Ivoclar Ballroom where all weekend Elvis Dahl and Barbara Warner will be set up recording everyone all weekend. Head over to voicesfromthebench.com/ivoclar to see a complete line up of all the lectures going on all weekend! We will see you there!
Whether you are looking to elevate your craftsmanship or looking to cut back costs, look no further – VITA MFT Teeth (https://vitanorthamerica.com/en-US/VITA-MFT-Anterior-369,273,126133.html) are the ultimate solution for creating lifelike and stunning smiles.
Crafted with precision and backed by cutting-edge technology, VITA MFT Teeth offers unparalleled esthetics and durability. And since VITA (https://vitanorthamerica.com/) believes in the power of experiencing excellence firsthand, for a limited time only, they’re offering you the chance to get a complimentary case sample. That’s right, a full case, absolutely free. Just visit vitanorthamerica.com/freemft (https://www2.vitanorthamerica.com/mft/)
Don’t wait any longer to start providing your customers with a premium tooth at an economy price. Redeem your free case sample and if you’re ready to buy, VITA will even give you an extra 10% discount by shopping online on their newly launched online store.
Join the VITA family today.
Candulor (https://www.candulor.com/en-us) a dental supply company from Switzerland has solutions no matter if you are analog or digital
Check out their PhysioSet TCR (https://www.candulor.com/en-us/product-portfolio/tooth-lines/physioset-tcr) tooth line that has been complemented with 18 new shapes. A total of 48 age-appropriate anterior tooth shapes are available for the laboratory or dental practice to select from.
The Swiss School of Prosthetics (https://ssop.swiss/en-us) in Springfield, Missouri is the place to learn all things removable. America with get supported and supplied by the only authorized partner Edmonds Dental Supply (https://edmondsdentalsupply.com/)
Candulor, High End Only
 Special Guests: Rob Laizure and Sasha Der Avanessian.
</description>
  <itunes:keywords>dental, technician, laboratory, Lab Day, cal-lab, lmt, value, tangible, intangible, strength, communication, solving a problem, engaging, marketing messaging, journaling, brand identity, logo, pizza, whiteboard, differentiate, artificial intelligence, ai, rescheduling, therapist, leadership, ez gum, podcast, voices from the bench</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Be sure to come see us in the <a href="https://www.ivoclar.com/en_li" rel="nofollow">Ivoclar</a> Ballroom during <a href="https://lmtmag.com/lmtlabday" rel="nofollow">LMT Lab Day Chicago 2024</a>. Register today!</p>

<p>We will also be recording Thursday night during the <a href="https://cal-lab.org/" rel="nofollow">Cal-Lab Association</a> Meeting that same weekend!  Check out this amazing event and <a href="https://cal-lab.org/annual-meeting/" rel="nofollow">register today</a>!</p>

<p>How do you market your lab? By talking about the materials that you use? Do you mention how many years of experience your technicians have. Sure, that is one way to go, but how would you like your lab to be known for offering a distinctive value to dentists and their patients. This week we brought back on two guests that have partnered up to help labs market their uniqueness. Rob Laizure from <a href="https://www.3shape.com/en-us/services/automate" rel="nofollow">Full Contour and 3shape Automate</a> and Sasha Der Avanessian from <a href="https://harvestdental.com/" rel="nofollow">Harvest Dental</a> understand branding. Brought together by their love of the industry and seeing labs succeed, they talk about combining their values and how a lab can position themself to market a solution to a problem and not just a product. The conversation gets deep, but it&#39;s worth the dive.</p>

<p>Check out Sasha&#39;s podcast: <a href="https://podcasts.apple.com/us/podcast/entrepreneur-insight/id1623379510" rel="nofollow">Entrepreneur Insight</a></p>

<h3>Join Luke LaRocque-Walker &amp; Paul Imperius from <a href="https://www.truenorthdent.com/" rel="nofollow">True North Denture &amp; Implant Centre</a> and many others in the <a href="https://www.ivoclar.com/en_li" rel="nofollow">Ivoclar</a> Ballroom at <a href="https://lmtmag.com/lmtlabday" rel="nofollow">LMT Lab Day Chicago 2024</a>. February 22-24, the biggest dental lab show in America happens and the place to be is in the Ivoclar Ballroom where all weekend Elvis Dahl and Barbara Warner will be set up recording everyone all weekend. Head over to voicesfromthebench.com/ivoclar to see a complete line up of all the lectures going on all weekend! We will see you there!</h3>

<hr>

<h3>Whether you are looking to elevate your craftsmanship or looking to cut back costs, look no further – <a href="https://vitanorthamerica.com/en-US/VITA-MFT-Anterior-369,273,126133.html" rel="nofollow">VITA MFT Teeth</a> are the ultimate solution for creating lifelike and stunning smiles.</h3>

<h3>Crafted with precision and backed by cutting-edge technology, VITA MFT Teeth offers unparalleled esthetics and durability. And since <a href="https://vitanorthamerica.com/" rel="nofollow">VITA</a> believes in the power of experiencing excellence firsthand, for a limited time only, they’re offering you the chance to get a complimentary case sample. That’s right, a full case, absolutely free. Just visit <a href="https://www2.vitanorthamerica.com/mft/" rel="nofollow">vitanorthamerica.com/freemft</a></h3>

<h3>Don’t wait any longer to start providing your customers with a premium tooth at an economy price. Redeem your free case sample and if you’re ready to buy, VITA will even give you an extra 10% discount by shopping online on their newly launched online store.</h3>

<h3>Join the VITA family today.</h3>

<hr>

<h3><a href="https://www.candulor.com/en-us" rel="nofollow">Candulor</a> a dental supply company from Switzerland has solutions no matter if you are analog or digital</h3>

<h3>Check out their <a href="https://www.candulor.com/en-us/product-portfolio/tooth-lines/physioset-tcr" rel="nofollow">PhysioSet TCR</a> tooth line that has been complemented with 18 new shapes. A total of 48 age-appropriate anterior tooth shapes are available for the laboratory or dental practice to select from.</h3>

<h3>The <a href="https://ssop.swiss/en-us" rel="nofollow">Swiss School of Prosthetics</a> in Springfield, Missouri is the place to learn all things removable. America with get supported and supplied by the only authorized partner <a href="https://edmondsdentalsupply.com/" rel="nofollow">Edmonds Dental Supply</a></h3>

<h3>Candulor, High End Only</h3><p>Special Guests: Rob Laizure and Sasha Der Avanessian.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Be sure to come see us in the <a href="https://www.ivoclar.com/en_li" rel="nofollow">Ivoclar</a> Ballroom during <a href="https://lmtmag.com/lmtlabday" rel="nofollow">LMT Lab Day Chicago 2024</a>. Register today!</p>

<p>We will also be recording Thursday night during the <a href="https://cal-lab.org/" rel="nofollow">Cal-Lab Association</a> Meeting that same weekend!  Check out this amazing event and <a href="https://cal-lab.org/annual-meeting/" rel="nofollow">register today</a>!</p>

<p>How do you market your lab? By talking about the materials that you use? Do you mention how many years of experience your technicians have. Sure, that is one way to go, but how would you like your lab to be known for offering a distinctive value to dentists and their patients. This week we brought back on two guests that have partnered up to help labs market their uniqueness. Rob Laizure from <a href="https://www.3shape.com/en-us/services/automate" rel="nofollow">Full Contour and 3shape Automate</a> and Sasha Der Avanessian from <a href="https://harvestdental.com/" rel="nofollow">Harvest Dental</a> understand branding. Brought together by their love of the industry and seeing labs succeed, they talk about combining their values and how a lab can position themself to market a solution to a problem and not just a product. The conversation gets deep, but it&#39;s worth the dive.</p>

<p>Check out Sasha&#39;s podcast: <a href="https://podcasts.apple.com/us/podcast/entrepreneur-insight/id1623379510" rel="nofollow">Entrepreneur Insight</a></p>

<h3>Join Luke LaRocque-Walker &amp; Paul Imperius from <a href="https://www.truenorthdent.com/" rel="nofollow">True North Denture &amp; Implant Centre</a> and many others in the <a href="https://www.ivoclar.com/en_li" rel="nofollow">Ivoclar</a> Ballroom at <a href="https://lmtmag.com/lmtlabday" rel="nofollow">LMT Lab Day Chicago 2024</a>. February 22-24, the biggest dental lab show in America happens and the place to be is in the Ivoclar Ballroom where all weekend Elvis Dahl and Barbara Warner will be set up recording everyone all weekend. Head over to voicesfromthebench.com/ivoclar to see a complete line up of all the lectures going on all weekend! We will see you there!</h3>

<hr>

<h3>Whether you are looking to elevate your craftsmanship or looking to cut back costs, look no further – <a href="https://vitanorthamerica.com/en-US/VITA-MFT-Anterior-369,273,126133.html" rel="nofollow">VITA MFT Teeth</a> are the ultimate solution for creating lifelike and stunning smiles.</h3>

<h3>Crafted with precision and backed by cutting-edge technology, VITA MFT Teeth offers unparalleled esthetics and durability. And since <a href="https://vitanorthamerica.com/" rel="nofollow">VITA</a> believes in the power of experiencing excellence firsthand, for a limited time only, they’re offering you the chance to get a complimentary case sample. That’s right, a full case, absolutely free. Just visit <a href="https://www2.vitanorthamerica.com/mft/" rel="nofollow">vitanorthamerica.com/freemft</a></h3>

<h3>Don’t wait any longer to start providing your customers with a premium tooth at an economy price. Redeem your free case sample and if you’re ready to buy, VITA will even give you an extra 10% discount by shopping online on their newly launched online store.</h3>

<h3>Join the VITA family today.</h3>

<hr>

<h3><a href="https://www.candulor.com/en-us" rel="nofollow">Candulor</a> a dental supply company from Switzerland has solutions no matter if you are analog or digital</h3>

<h3>Check out their <a href="https://www.candulor.com/en-us/product-portfolio/tooth-lines/physioset-tcr" rel="nofollow">PhysioSet TCR</a> tooth line that has been complemented with 18 new shapes. A total of 48 age-appropriate anterior tooth shapes are available for the laboratory or dental practice to select from.</h3>

<h3>The <a href="https://ssop.swiss/en-us" rel="nofollow">Swiss School of Prosthetics</a> in Springfield, Missouri is the place to learn all things removable. America with get supported and supplied by the only authorized partner <a href="https://edmondsdentalsupply.com/" rel="nofollow">Edmonds Dental Supply</a></h3>

<h3>Candulor, High End Only</h3><p>Special Guests: Rob Laizure and Sasha Der Avanessian.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>254: The Full Story of Full Contour with Rob Laizure</title>
  <link>https://www.voicesfromthebench.com/254</link>
  <guid isPermaLink="false">9de34752-46c3-478c-aa01-beb55757288a</guid>
  <pubDate>Mon, 06 Feb 2023 06:00:00 -0500</pubDate>
  <author>Elvis Dahl &amp; Barb Warner</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/e7665600-2cb9-4cb2-b0ba-2eada9f69007/9de34752-46c3-478c-aa01-beb55757288a.mp3" length="34801624" type="audio/mpeg"/>
  <itunes:episode>254</itunes:episode>
  <itunes:title>The Full Story of Full Contour with Rob Laizure</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Elvis Dahl &amp; Barb Warner</itunes:author>
  <itunes:subtitle>One of the largest design services in our industry is Full Contour and the president Rob Laizure comes on the podcast to tell us the story of scaling and growing to become what they are today along with their new partnership with 3shape</itunes:subtitle>
  <itunes:duration>1:12:21</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e7665600-2cb9-4cb2-b0ba-2eada9f69007/episodes/9/9de34752-46c3-478c-aa01-beb55757288a/cover.jpg?v=1"/>
  <description>Be sure to come see ELVIS and BARB in the IVOCLAR (https://www.ivoclar.com/en_us) Grand Ballroom AB during LMT Lab Day Chicago 2023 (https://lmtmag.com/ivoclar)
February 24 &amp;amp; 25
Be sure to come see Barb on stage and join a great association. The Cal-Lab meeting February 23 &amp;amp; 24 in Chicago!
JOIN TODAY! (https://cal-lab.org/)
Let's face it. Digital is a majority of our workflow. At least for fixed and it's quickly becoming the workflow for removables. As labs scale, there has been a need for someone to handle the design side of the production. Enter Full Contour (https://www.fullcontour.com/). In 2011 Rob Laizure and his father decided to take their lab and dedicate it to only design services. Slowly scaling as they grew, they soon went from 3 technicians in an apartment to over 150 worldwide. Rob talks about the journey, the relationships, and the need to deliver 100% to labs. Now even bigger, Full Contour became part of the 3shape (https://www.3shape.com/) family and renamed 3Shape Design Services and still offers the amazing options and constant quality we are all use to.
Are you attending the LMT Lab Day show in Chicago from Feb 23rd-25th (https://lmtmag.com/lmtlabday)?  Join Ivoclar (https://www.ivoclar.com/en_us) as they celebrate their 100 Year Anniversary in the dental industry. A feat few have accomplished and it’s all thanks to you!  In the Ivoclar Grand Ballroom A&amp;amp;B, get up close and personal with Ivoclar digital technology, materials, and an EPIC speaker lineup. Learn firsthand from many of the industry’s leading dental professionals as they share their tips and tricks for success.   Come and hear from Lee Culp, Esther Schwenning, Yuki Momma, Dr Ed McLaren, Eric Kukucka and MORE...  For a full listing of speakers CLICK HERE! (https://lmtmag.com/ivoclar)
Also,  come and see us, Voices from the bench, as this will be our home on Feb 24th and 25th. Come by to say Hi, record with us and tell us what inspires you or just give Ivoclar a “Happy 100 years“ shout out on the podcast.
Does your lab use Magic Touch? If not, you should think about switching just so you can use icortica (https://icortica.com/). Icortica is a program that uses all the data you already collect in Magic Touch and puts it in one easy to see, use, and understand dashboard. Look at every account and see trends, sales, notes, payments, and even remake percentages. Use the data you already have to take your lab and your customer service to the next level. Elvis uses it daily and swears it is a huge part to his success working at the lab. Head over to icortica.com/voices (https://icortica.com/voices-from-the-bench/) to learn more or send an email to Rob Nazzal at rob@icortica.com and tell him you heard about it on Voices From the Bench!
 Special Guest: Rob Laizure.
</description>
  <itunes:keywords>dental, technician, laboratory, outsource, family, photography, digital, relationships, itero, trios, milling centers, cole bishop, argen integration, 3shape, dental wings, value, training, dropdental, artificial intelligence, dentures, partials, night guards, surgical guides, LMT Lab Day Chicago, podcast, voices from the bench</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Be sure to come see ELVIS and BARB in the <a href="https://www.ivoclar.com/en_us" rel="nofollow">IVOCLAR</a> Grand Ballroom AB during <a href="https://lmtmag.com/ivoclar" rel="nofollow">LMT Lab Day Chicago 2023</a><br>
February 24 &amp; 25</p>

<p>Be sure to come see Barb on stage and join a great association. The Cal-Lab meeting February 23 &amp; 24 in Chicago!<br>
<a href="https://cal-lab.org/" rel="nofollow">JOIN TODAY!</a></p>

<p>Let&#39;s face it. Digital is a majority of our workflow. At least for fixed and it&#39;s quickly becoming the workflow for removables. As labs scale, there has been a need for someone to handle the design side of the production. Enter <a href="https://www.fullcontour.com/" rel="nofollow">Full Contour</a>. In 2011 Rob Laizure and his father decided to take their lab and dedicate it to only design services. Slowly scaling as they grew, they soon went from 3 technicians in an apartment to over 150 worldwide. Rob talks about the journey, the relationships, and the need to deliver 100% to labs. Now even bigger, Full Contour became part of the <a href="https://www.3shape.com/" rel="nofollow">3shape</a> family and renamed 3Shape Design Services and still offers the amazing options and constant quality we are all use to.</p>

<h3>Are you attending the <a href="https://lmtmag.com/lmtlabday" rel="nofollow">LMT Lab Day show in Chicago from Feb 23rd-25th</a>?  Join <a href="https://www.ivoclar.com/en_us" rel="nofollow">Ivoclar</a> as they celebrate their 100 Year Anniversary in the dental industry. A feat few have accomplished and it’s all thanks to you!  In the Ivoclar Grand Ballroom A&amp;B, get up close and personal with Ivoclar digital technology, materials, and an EPIC speaker lineup. Learn firsthand from many of the industry’s leading dental professionals as they share their tips and tricks for success.   Come and hear from Lee Culp, Esther Schwenning, Yuki Momma, Dr Ed McLaren, Eric Kukucka and MORE...  For a full listing of speakers <a href="https://lmtmag.com/ivoclar" rel="nofollow">CLICK HERE!</a></h3>

<h3>Also,  come and see us, Voices from the bench, as this will be our home on Feb 24th and 25th. Come by to say Hi, record with us and tell us what inspires you or just give Ivoclar a “Happy 100 years“ shout out on the podcast.</h3>

<hr>

<h3>Does your lab use Magic Touch? If not, you should think about switching just so you can use <a href="https://icortica.com/" rel="nofollow">icortica</a>. Icortica is a program that uses all the data you already collect in Magic Touch and puts it in one easy to see, use, and understand dashboard. Look at every account and see trends, sales, notes, payments, and even remake percentages. Use the data you already have to take your lab and your customer service to the next level. Elvis uses it daily and swears it is a huge part to his success working at the lab. Head over to <a href="https://icortica.com/voices-from-the-bench/" rel="nofollow">icortica.com/voices</a> to learn more or send an email to Rob Nazzal at <a href="mailto:rob@icortica.com" rel="nofollow">rob@icortica.com</a> and tell him you heard about it on Voices From the Bench!</h3><p>Special Guest: Rob Laizure.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Be sure to come see ELVIS and BARB in the <a href="https://www.ivoclar.com/en_us" rel="nofollow">IVOCLAR</a> Grand Ballroom AB during <a href="https://lmtmag.com/ivoclar" rel="nofollow">LMT Lab Day Chicago 2023</a><br>
February 24 &amp; 25</p>

<p>Be sure to come see Barb on stage and join a great association. The Cal-Lab meeting February 23 &amp; 24 in Chicago!<br>
<a href="https://cal-lab.org/" rel="nofollow">JOIN TODAY!</a></p>

<p>Let&#39;s face it. Digital is a majority of our workflow. At least for fixed and it&#39;s quickly becoming the workflow for removables. As labs scale, there has been a need for someone to handle the design side of the production. Enter <a href="https://www.fullcontour.com/" rel="nofollow">Full Contour</a>. In 2011 Rob Laizure and his father decided to take their lab and dedicate it to only design services. Slowly scaling as they grew, they soon went from 3 technicians in an apartment to over 150 worldwide. Rob talks about the journey, the relationships, and the need to deliver 100% to labs. Now even bigger, Full Contour became part of the <a href="https://www.3shape.com/" rel="nofollow">3shape</a> family and renamed 3Shape Design Services and still offers the amazing options and constant quality we are all use to.</p>

<h3>Are you attending the <a href="https://lmtmag.com/lmtlabday" rel="nofollow">LMT Lab Day show in Chicago from Feb 23rd-25th</a>?  Join <a href="https://www.ivoclar.com/en_us" rel="nofollow">Ivoclar</a> as they celebrate their 100 Year Anniversary in the dental industry. A feat few have accomplished and it’s all thanks to you!  In the Ivoclar Grand Ballroom A&amp;B, get up close and personal with Ivoclar digital technology, materials, and an EPIC speaker lineup. Learn firsthand from many of the industry’s leading dental professionals as they share their tips and tricks for success.   Come and hear from Lee Culp, Esther Schwenning, Yuki Momma, Dr Ed McLaren, Eric Kukucka and MORE...  For a full listing of speakers <a href="https://lmtmag.com/ivoclar" rel="nofollow">CLICK HERE!</a></h3>

<h3>Also,  come and see us, Voices from the bench, as this will be our home on Feb 24th and 25th. Come by to say Hi, record with us and tell us what inspires you or just give Ivoclar a “Happy 100 years“ shout out on the podcast.</h3>

<hr>

<h3>Does your lab use Magic Touch? If not, you should think about switching just so you can use <a href="https://icortica.com/" rel="nofollow">icortica</a>. Icortica is a program that uses all the data you already collect in Magic Touch and puts it in one easy to see, use, and understand dashboard. Look at every account and see trends, sales, notes, payments, and even remake percentages. Use the data you already have to take your lab and your customer service to the next level. Elvis uses it daily and swears it is a huge part to his success working at the lab. Head over to <a href="https://icortica.com/voices-from-the-bench/" rel="nofollow">icortica.com/voices</a> to learn more or send an email to Rob Nazzal at <a href="mailto:rob@icortica.com" rel="nofollow">rob@icortica.com</a> and tell him you heard about it on Voices From the Bench!</h3><p>Special Guest: Rob Laizure.</p>]]>
  </itunes:summary>
</item>
  </channel>
</rss>
