Patric Frank

Mr. Frank has been the Chief Marketing Officer of the Ivoclar Group since January 2021. His work focuses on planning and implementing marketing and portfolio strategies. He is responsible for the Global Business Units and for Marketing Communications including Brand and Customer Experience. The main objective of this position is to make the working life of customers easier by providing them with useful and innovative products, services and training and education offerings. The process-oriented marketing division has around 140 employees, who are mainly based in Liechtenstein, Germany, Austria, and the US.

Mr. Patric Frank has been instrumental in developing the new brand identity of the Ivoclar Group in general and the rebranding of Ivoclar in particular. Moreover, he is responsible for introducing a process-oriented approach in global marketing with the establishment of product lifecycle management.

Highest level of education
Heidelberg University: Master Artium Economics, Sports, English

Professional career
Until 2019, Patric Frank held various management positions at international companies with headquarters in Europe and the US: for example, Head of Sales & Marketing at Logitech, Global Marketing Director at IWG and Senior Marketing Director at Monster. He has extensive experience in international marketing and sales, specializing in branding and communication as well as category management and distribution. In February 2019, he joined Ivoclar in his capacity as co-managing director of Kapanu AG, a Zurich-based subsidiary of the company. He maintained this position when he was named Director Global Brand & Marketing Communications at the head office of the Ivoclar Group in Liechtenstein in 2019. He only stepped down from these two positions when he was appointed to the Corporate Management.