Displaying 1 Episode of Voices from The Bench with the tag “brand identity”.
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308: Harvesting Your Lab's Value with Rob Laizure and Sasha Der Avanessian
February 19th, 2024 | 1 hr 3 mins
ai, artificial intelligence, brand identity, cal-lab, communication, dental, differentiate, engaging, ez gum, intangible, journaling, lab day, laboratory, leadership, lmt, logo, marketing messaging, pizza, podcast, rescheduling, solving a problem, strength, tangible, technician, therapist, value, voices from the bench, whiteboard
This week we talk to two giants in our industry, Rob Laizure and Sasha Der Avanessian. They have come together to help labs find their value and to create a message that will allow labs to differentiate themselves in an industry of commodity products.