Harvesting Your Lab's Value with Rob Laizure and Sasha Der Avanessian

Episode 308 · February 19th, 2024 · 1 hr 3 mins

About this Episode

Be sure to come see us in the Ivoclar Ballroom during LMT Lab Day Chicago 2024. Register today!

We will also be recording Thursday night during the Cal-Lab Association Meeting that same weekend! Check out this amazing event and register today!

How do you market your lab? By talking about the materials that you use? Do you mention how many years of experience your technicians have. Sure, that is one way to go, but how would you like your lab to be known for offering a distinctive value to dentists and their patients. This week we brought back on two guests that have partnered up to help labs market their uniqueness. Rob Laizure from Full Contour and 3shape Automate and Sasha Der Avanessian from Harvest Dental understand branding. Brought together by their love of the industry and seeing labs succeed, they talk about combining their values and how a lab can position themself to market a solution to a problem and not just a product. The conversation gets deep, but it's worth the dive.

Check out Sasha's podcast: Entrepreneur Insight

Join Luke LaRocque-Walker & Paul Imperius from True North Denture & Implant Centre and many others in the Ivoclar Ballroom at LMT Lab Day Chicago 2024. February 22-24, the biggest dental lab show in America happens and the place to be is in the Ivoclar Ballroom where all weekend Elvis Dahl and Barbara Warner will be set up recording everyone all weekend. Head over to voicesfromthebench.com/ivoclar to see a complete line up of all the lectures going on all weekend! We will see you there!

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