Voices from The Bench

409: John Wilson: Margins, Meaning, and Knowing When to Say No

January 26th, 2026  |  1 hr 6 mins

adaptability, burnout prevention, business alignment, craftsmanship, dental, dental lab ownership, digital dentistry, education, fundamentals, integrity, laboratory, lab–doctor relationships, leadership, legacy, margins, margins and meaning, mentorship, podcasting, pricing pressure, saying no, storytelling, sustainable growth, team culture, technician, trust, voices from the bench

Barb and Elvis welcome back John Wilson of Sunrise Dental Lab for a candid, reflective conversation about purpose, integrity, and longevity in the dental lab industry. John shares why he chose alignment over growth, how protecting his team and values reshaped his business, and why strong lab–doctor partnerships are built on trust, not price. The episode also dives into the inspiration behind his new podcast Margins & Meaning, focused on storytelling, connection, and reminding technicians they’re not alone.