From In Office to In Lab with Tra' Chambers

Episode 250 · January 9th, 2023 · 1 hr 5 mins

About this Episode

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As we get into 2023, we get to celebrate our 250th episode of the podcast! What an honor it is to bring you so many great conversations with all the wonderful people in our industry. This week we get to talk to Tra' Chambers from Express Dental Laboratory out of Oklahoma. Tra's story is a bit different than what we usually hear. Starting as an assistant, then a practice manager, and then a lab owner, Tra' was able to understand what the dental offices needed from a lab when he started his own. Great stories from the early days of same day crowns with the Cerec system to positioning himself a leader in the digital dental lab workflow.

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Does your lab use Magic Touch? If not, you should think about switching just so you can use icortica. Icortica is a program that uses all the data you already collect in Magic Touch and puts it in one easy to see, use, and understand dashboard. Look at every account and see trends, sales, notes, payments, and even remake percentages. Use the data you already have to take your lab and your customer service to the next level. Elvis uses it daily and swears it is a huge part to his success working at the lab. Head over to to learn more or send an email to Rob Nazzal at and tell him you heard about it on Voices From the Bench!