About this Episode
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It's not easy being a dental lab. Of course it's extremely rewarding, but it's also very hard. It's even harder for small to medium labs to compete with large labs and their buying power. Enter AmericaSmiles. Keith Crittenden has a long history of knowing how labs work. From working in a few, to eventually owning his own, Keith has lived the struggles that lab have every day. Once he realized that helping doctors find patients means his lab will get more work, an idea was born. Now Keith and AmericaSmiles help labs everyday with marketing, milling, supplies, and finding additional revenue where most labs don't even think to look. Some valuable knowledge is shared in this episode that can help any lab.