Displaying items 1-10 of 18 in total of Voices from The Bench with the tag "marketing".
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Episode 435: Matt Everatt is Making the Invisible Profession Visible
July 27th, 2026 | 58 mins 50 secs
3d printing, 3d printing dentistry, adaptability, adapting to change, additive manufacturing, agile business, agile dental laboratory, ai and dentistry, ai dental technology, ai future, ai in dentistry, ai trends, airway appliances, airway health, amazon prime, anaplastology, anti-snoring devices, artificial ears, artificial eyes, artificial intelligence, artisan, artistry, artistry in dentistry, attention to detail, attracting technicians, audible, audiobook, audiobooks, author, barb, behind the restoration, behind the scenes, behind the smile, better future, better health, better patient outcomes, better sleep, bite splints, bleaching trays, blockbuster, book recommendation, book review, book writing, brand positioning, british dental technician, building a business, building teams, business agility, business book, business coach, business coaching, business disruption, business efficiency, business excellence, business exit, business growth, business identity, business innovation, business lessons, business marketing, business mindset, business opportunities, business ownership, business processes, business profitability, business resilience, business strategy, business sustainability, business systems, cad cam, cad cam dentistry, career book, career change, career development, career inspiration, career journey, career stories, ceramist, change management, changing customer expectations, changing dental industry, changing lives, changing the narrative, changing the profession, client service, clinical excellence, clinical expertise, clinical partner, clinical partnership, clinical workflow, collaboration, collaboration over competition, commercial dental laboratory, communication, community support, company culture, competing on price, competitive advantage, content marketing, convenience, corporate dental laboratories, corporate dentistry, covid impact, covid-19, craftsmanship, craftsmanship in dentistry, cranial implants, cranioplasty, creativity, crown and bridge, custom appliances, custom dental appliances, customer expectations, customer service, delegation, dental artisans, dental business, dental cad cam, dental career, dental ceramics, dental community, dental conferences, dental expertise, dental healthcare, dental industry, dental industry author, dental industry history, dental industry networking, dental industry podcast, dental industry regulation, dental innovation, dental insurance, dental journalism, dental lab, dental lab acquisitions, dental lab book, dental lab business, dental lab entrepreneur, dental lab future, dental lab industry podcast, dental lab innovation, dental lab leadership, dental lab management, dental lab marketing, dental lab modernization, dental lab networking, dental lab owner, dental lab perspective, dental lab pricing, dental lab profitability, dental lab success, dental lab workflow, dental laboratory, dental laboratory business, dental laboratory communication, dental laboratory evolution, dental 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engagement, employee retention, employees as partners, empowering employees, entrepreneurial journey, entrepreneurial lessons, entrepreneurial mindset, entrepreneurship, evolving dental industry, excellence in dental technology, excellence in dentistry, exit strategy, facial prosthetics, fast turnaround, finding your niche, future of dental laboratories, future of dental technicians, future of dental technology, future of dentistry, future technicians, future-proof your lab, future-proofing, future-proofing dental labs, global dental industry, growing a business, growth mindset, growth opportunities, healthcare innovation, healthcare professionals, healthcare technology, helping patients, hidden profession, hiring technicians, history of dental technology, hope, hope for the future, hospital dental technology, hospital dentistry, hospital laboratory, illegal manufacturing, impact, improving lives, improving patient care, improving patient experience, independent dental lab, independent 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lovefilm, low-cost dentistry, making a difference, mandibular advancement devices, mandibular advancement splints, market disruption, marketing, marketing strategy, matt everatt, matt everatt interview, matthew everatt, maxillofacial prosthetics, maxillofacial surgery, maxillofacial technology, mentorship, milling, mindset, modern consumers, modern dental laboratory, modern dental technician, modern dental technician career, modern dental technology, motivation, motivational book, netflix, neurosurgery, new opportunities, next generation technicians, nhs dental laboratory, nhs dentistry, niche marketing, night guards, nonfiction, obturators, occlusal appliances, occlusal splints, ocular prosthetics, on-demand service, open laboratories, operational efficiency, opportunity, opportunity in dental labs, opportunity in dentistry, opportunity in technology, optimism, oral appliance therapy, oral appliances, oral health professionals, organizational growth, orthodontic appliances, orthodontic retainers, orthodontic technology, orthodontics, overcoming adversity, patient care, patient experience, patient impact, patient outcomes, patient-centered care, peer support, people management, people-first business, personal development, personal growth, personal journey, podcast conversation, podcast guest, positive business culture, positive culture, positive future, positive mindset, positivity, precision, premium dental laboratory, premium dentistry, premium pricing, premium service, premium turnaround, price competition, pricing strategy, pride in dental technology, pride in dentistry, pride in laboratory work, private dental laboratory, private dentistry, private equity, private ownership, process improvement, productivity, professional articles, professional book, professional challenges, professional community, professional development, professional evolution, professional excellence, professional growth, professional history, professional identity, professional impact, professional journey, professional motivation, professional networking, professional pride, professional recognition, professional respect, professional standards, professional writing, profitability, prosthetics, publishing, quality craftsmanship, quality dental laboratory, quality dentistry, quality of life, quality over price, race to the bottom, raising the profile, rapid service, rapid turnaround, reading, recruitment, regulatory challenges, reinventing the industry, relationship building, resilience, respect for dental technicians, retainers, revenue growth, s4s, same day dentistry, saving lives, saving marriages, scaling a business, scaling a dental lab, serial entrepreneur, service excellence, service innovation, sharing knowledge, sharing stories, skilled craftsmanship, skilled profession, skilled technicians, skilled trades, skull plates, sleep apnea, sleep apnea appliances, sleep apnea lab, sleep apnea treatment, sleep appliances, sleep dentistry, sleep medicine, sleep quality, snoring, snoring lab, snoring treatment, solutions for snoring, speaking out, specialization, specialized services, speed of service, staff development, staff retention, standing out, starting a business, starting a dental lab, startup strategy, storytelling, study models, successful dental businesses, successful dental labs, successful entrepreneurs, successful technicians, succession planning, sustainable business, sustainable growth, systemization, systemized business, talent acquisition, teaching hospitals, team building, team members, teamwork, technical excellence, technical expertise, technical skill, technician advocacy, technician collaboration, technician perspective, technician shortage, technician stories, technician visibility, technology adoption, technology and dentistry, technology future, technology trends, telling the story, the future is digital, the invisible profession, the invisible profession book, thought leadership, training technicians, transatlantic dental conversation, trusted advisor, turnaround time, twin blocks, uk dental industry, uk dental laboratory, united kingdom dentistry, uplifting others, us dental industry, value over price, value proposition, value-based service, valuing dental technicians, voices from the bench, voices from the bench interview, voices from the bench podcast, workflow optimization, workforce challenges, working in the business, working on the business, workplace culture, writing, writing a book
Matt Everatt joins Elvis and Barb to talk about his incredible journey through the dental laboratory industry, from maxillofacial prosthetics and sleep apnea appliances to co-founding a successful dental lab and eventually writing The Invisible Profession. They dive into the challenges facing dental technicians, the dangers of becoming a "busy fool," and why embracing technology, standing out, and becoming a true clinical partner are essential for the future of the laboratory industry.
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414: Richard Rosas Sr: From Salsa Dancing to Parking Lot Prosthetics
March 2nd, 2026 | 1 hr 10 mins
all-on-four, art background, boutique lab, chairside, clearchoice, dental, dental technician, dentures, digital dentures, entrepreneur, expedited service, faith-driven, family business, faster turnaround, google reviews, harrisburg, impression evaluation, innovation, lab manager, laboratory, lancaster pennsylvania, marketing, mobile lab, on-site laboratory, patient experience, private practice dentistry, ptc training, relationship building, removables, salsa dancer, social media, sprinter van, technician, two-week dentures, voices from the bench, workflow efficiency, york pa
This week we talk with Richard Rosas Sr, an artist-turned-removable specialist whose journey took him from salsa studios and computer programming to managing a lab and mastering high-volume implant workflows at ClearChoice Dental Implant Centers. After seeing firsthand the power of chairside collaboration and in-house efficiency, Richard built a boutique removable lab — and then took it a step further by creating a fully functional mobile dental lab inside a Sprinter van. Now he’s redefining how dentures are delivered, combining speed, aesthetics, and patient connection while sharing his workflow through education and content creation.
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385: IDS 2025 & exocad Part 10 with Pierre-Luc Duchesne, Dereck Donnelly, & Dr. Eimear O’Connell
August 11th, 2025 | 58 mins 12 secs
1on1, art, back to the future, box, canada, dental, ds core, education, exocad, exoplan, feedback, fp1, fusion, glaze, grandmother, hero, ids, invisalign, ireland, itero, laboratory, maple syrup, marketing, master cup, nexus, packaging, panther, phototgrammetry, prep, public, scan, scotland, sleep apnea, smile design, stain, surgical guides, technician, teeth, vita, voices from the bench
Back for the 10th time with conversations from the exocad booth at IDS 2025. First up are two people creating excellent customer experiences with Panthera, Pierre-Luc Duchesne and Dereck Donnelly. Then we meet the Irish dentist in Scotland, Dr. Eimear O’Connell who uses digital to give her patients the best treatment possible.
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372: Mark Hidde Wants You to WINWINGO and Chris Nevarez Can Help Patients Win with Medical Insurance
May 12th, 2025 | 1 hr 20 mins
all-on-x, area, blue cross ppo, connecting, culture, dental, distribution, follow through, incognito mode, indeed, insurance, laboratory, living, marketing, medical billing, patterson, photos, physician referral, profile, relocation, salary, scratch rep, software, sundries, talent, technician, voices from the bench, wearhouse, x-ray, zip recruiter
This week brings a conversation with Mark Hidde from WINWINGO about a new way to find employees and for technicians to find labs. We also talk to Chris Nevarez about using medical insurance for full arch dental work.
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342: The Right People, The Right Time with Tom Heusing, Bob Hadley, and Erica DiManna from Aidite North America
October 14th, 2024 | 1 hr 9 mins
china, dealer summit, dental, europe, exocad, expectations, fitness, full gambit, furnaces, grow 3x, history, inlab, kol, lab day, laboratory, marketing, material technology company, mills, norbert, nowak, podcast, printers, right time, samples, scanners, scientist, sirona, smile plan, social media, stock exchange, technician, training, translucency, voices from the bench, youtube, zirconia, zubler
This week we meet most of the team for Aidite North America. Tom Heusing, Bob Hadley, and Erica DiManna come on to talk about running a successful division of Adite by providing quality products and working with good people and partners.
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323: Answering Opportunity with Thomas Brainsky
June 3rd, 2024 | 1 hr 6 mins
aptitude, attitude, babies, carbon, dental, different, digital jay collins, employees, entrepreneur, failures, faster, hired, laboratory, lessons, marketing, not my job, podcast, problem solver, salespeople, scalability, taxes, technician, trucking, twins, voices from the bench, warped sense of humor, wellness program
This week we get to know Entrepreneur Thomas Brainsky. Thomas bought a lab 12 years ago with no knowledge of dental labs. He has since sold his lab and shares everything he learned along the way. The good and the bad.
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278: Lab Day West Coast Stories Part 4 with Chad Brox and Eddie Corrales
July 24th, 2023 | 57 mins 11 secs
3shape, cerec, dental, empress, facebook, family, ivoclar, lab day west, laboratory, las vegas, management software, marketing, mcxl, model work, omnicam, patterson, perfectionist, photography, podcast, primescan, same day, spain, stain and glaze, strippers, technician, treatment acceptance, voices from the bench, zirprime
Once again, we are back with more conversations from LMT Lab Day West thanks to our friends at Ivoclar. This week we talk to 3rd generation lab owner Chad Brox and Same Day Chairside Smile Maker Eddie Corrales.
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267: Celebrating Traditions Digitally From the Ivoclar Ballroom at Lab Day Chicago with Chet Spivey and Esther Schwenning
May 8th, 2023 | 1 hr 5 mins
100 years, asiga, beer, bleaching, bonding, brewery, buffalo, canada, dental, dentures, denturism, denturist, digital, education, emax, insurance, ivoclar, ivotion, lab, lab day chicago, laboratory, las vegas institute, lips, marketing, northern lights, partials, pm7, podcast, printing, suction, technician, travel agent, variolink, vivascan, voices from the bench
This week we are back in the Ivoclar Ballroom at LMT Lab Day Chicago 2023 with two more conversations. First up is Senior Vice President of Sales for Ivoclar, Chet Spivey. Then we chat with Esther Schwenning, the rock star denturist from Canada.
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217: Making America Smile, One Lab at a Time with Keith Crittenden
May 23rd, 2022 | 1 hr 5 mins
artistic, commission, dental, internet, laboratory, mailers, marketing, milling, one voice, podcast, postcards, pricing, supplies, technician, trade school, voices from the bench, website, zirconia
This week we talk to Keith Crittenden, the man behind AmericaSmiles. But behind the man is a great story of a lab owner finding a way to help his clients succeed so his lab could succeed. He comes on to shares his knowledge to other labs.
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211: The Buzz around The Hive with Emily & Eleanor Pittard
April 11th, 2022 | 1 hr 5 mins
administration, award, bees, dental, dental nurse, dentures, ecofriendly, fix, giving back, laboratory, marketing, pfm, podcast, removable, technician, van, voices from the bench, zirconia
This week is a conversation with The Hive. That's right, an amazing laboratory owned by Emily & Eleanor Pittard in the UK. They talk about creating The Hive, being able to see patients, winning awards, and giving back.