The Full Story of Full Contour with Rob Laizure

Episode 254 · February 6th, 2023 · 1 hr 12 mins

About this Episode

Be sure to come see ELVIS and BARB in the IVOCLAR Grand Ballroom AB during LMT Lab Day Chicago 2023
February 24 & 25

Be sure to come see Barb on stage and join a great association. The Cal-Lab meeting February 23 & 24 in Chicago!

Let's face it. Digital is a majority of our workflow. At least for fixed and it's quickly becoming the workflow for removables. As labs scale, there has been a need for someone to handle the design side of the production. Enter Full Contour. In 2011 Rob Laizure and his father decided to take their lab and dedicate it to only design services. Slowly scaling as they grew, they soon went from 3 technicians in an apartment to over 150 worldwide. Rob talks about the journey, the relationships, and the need to deliver 100% to labs. Now even bigger, Full Contour became part of the 3shape family and renamed 3Shape Design Services and still offers the amazing options and constant quality we are all use to.

Are you attending the LMT Lab Day show in Chicago from Feb 23rd-25th? Join Ivoclar as they celebrate their 100 Year Anniversary in the dental industry. A feat few have accomplished and it’s all thanks to you! In the Ivoclar Grand Ballroom A&B, get up close and personal with Ivoclar digital technology, materials, and an EPIC speaker lineup. Learn firsthand from many of the industry’s leading dental professionals as they share their tips and tricks for success. Come and hear from Lee Culp, Esther Schwenning, Yuki Momma, Dr Ed McLaren, Eric Kukucka and MORE... For a full listing of speakers CLICK HERE!

Also, come and see us, Voices from the bench, as this will be our home on Feb 24th and 25th. Come by to say Hi, record with us and tell us what inspires you or just give Ivoclar a “Happy 100 years“ shout out on the podcast.

Does your lab use Magic Touch? If not, you should think about switching just so you can use icortica. Icortica is a program that uses all the data you already collect in Magic Touch and puts it in one easy to see, use, and understand dashboard. Look at every account and see trends, sales, notes, payments, and even remake percentages. Use the data you already have to take your lab and your customer service to the next level. Elvis uses it daily and swears it is a huge part to his success working at the lab. Head over to to learn more or send an email to Rob Nazzal at and tell him you heard about it on Voices From the Bench!