From the DS Lab Marketing Summit Part 2: Dillon Guppta and Sasha Der Avanessian

Episode 83 · October 28th, 2019 · 56 mins 13 secs

About this Episode

Back in September Dentsply Sirona asked Elvis to speak at the DS Lab Marketing Summit. Initially he was not going to record, but they asked him to set up and the people he sat down with were amazing! Elvis got to talk to attendee Dillon Guppta who is a Denturist from Toronto Canada. Not only does Dillon see patients all day, but he also has a commercial lab and he has traveled all the way to North Carolina to discover new marketing techniques. After the event Sasha Der Avanessian sat down for a conversation that will make you think about how you market. It's not about the product. It's about reaching a human attribute and emotion.

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