About this Episode
Join Ivoclar (AND US!) this February at LMT Lab Day in Chicago. Ivoclar will be offering 16 different educational lectures over the three-day event, giving dental professionals plenty of opportunities to learn, connect, and grow. Visit labday.com/Ivoclar to view the full schedule and register, and be sure to stop by and see the Ivoclar team in the Windy City.
Walking the Lab Day Chicago floor? Make it worth it.
Stop by the FOLLOW-ME! hyperDENT booth (E-27, East Hall) and take part in their Milling Roadmap—a quick, scavenger-hunt-style activity that leads you to key milling partners like Axsys, Imagine, DOF, and Roland.
Collect stamps at booths you’re likely visiting anyway and get entered to win some great giveaways—including this year’s grand prize: a foldable Honda electric scooter.
You’re already walking the floor. Now it might carry you.
Come see and talk to Elvis and Barb at all these amazing shows in 2026*
- Cal-Lab Association Meeting in Chicago Feb 19-20 https://cal-lab.org/
- LMT Lab Day Chicago Feb 19-21 https://lmtmag.com/lmtlabday
- Dental Lab Association of Texas Meeting in Dallas Apr 9-11 https://members.dlat.org/
- exocad Insights in Mallorca, Spain Apr 30 - May 1 https://exocad.com/insights-2026
This week we sit down with Michael Joseph, a London-based lab owner whose journey through dental technology is anything but traditional. From delivering impressions on a scooter through the streets of London to completely rebuilding his lab as a fully digital operation, Michael shares a candid, honest look at what it really takes to survive—and thrive—in today’s dental lab landscape.
Michael walks listeners through his early days pouring hundreds of stone models by hand, navigating education with dyslexia, and eventually earning his degree in dental technology. After years at the bench, he pivoted into dental sales, working with companies like Orascoptic, Sirona, and Skillbond/Argen—experience that gave him deep insight into materials, equipment, and the business side of dentistry. That sales background ultimately fueled his return to lab ownership and helped him build a strong network of clinicians from day one.
The conversation takes a powerful turn as Michael opens up about the challenges of Brexit, COVID, staffing losses, and personal upheaval that nearly ended his lab altogether. Instead of quitting, he made a bold decision: gut the lab completely and rebuild it from the ground up as a fully digital operation. Investing heavily in milling, printing, Exocad, and workflow automation, Michael shares how committing to systems, protocols, and vertical integration transformed not just his lab—but his mindset.
Elvis and Barb dig into Michael’s digital workflows, including photogrammetry, full-arch immediate load cases, remote design teams, LMS integration with GreatLab, and why reliability and consistency are the real competitive advantages. Michael also explains how peer referrals—not ads—became his strongest growth engine, and how simplifying communication with dentists through WhatsApp, QR codes, automation, and self-booking systems has completely changed the way his lab operates.### If you want to grow your business, you need clear insight into what’s happening inside your operation and across your customer journey. That’s where Icortica comes in.