About this Episode
Hello, Voices of the Bench community. This is Casey Baldwin with Ivoclar. If you've been curious about fast-firing zirconia to improve efficiency but aren't convinced it can deliver predictable, high-quality results, I'd encourage you to connect with us. Our new IPS emax Zirconia, offers multiple fast-fire protocols designed to help you save valuable production time while maintaining consistent outcomes. Time is money in every lab. Don't wait. Reach out today and discover how IPS emax Zirconia can help streamline your workflow.
As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why Knight Dental recently launched SimplyARCH Studio, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing hyperDENT. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set hyperDENT apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, hyperDENT helped ensure SimplyARCH Studio was designed for long-term success from day one.
This week we finally get to sit down with someone we've been talking about ever since meeting him at exocad Insights in Spain—Felix Chung from Imagine USA. What starts as the story of a kid who dreamed of becoming an astronaut quickly turns into one of the most fascinating journeys in digital dentistry. From researching zero gravity at NASA to trimming models in his uncle's dental lab (a job he absolutely hated), Felix shares how an aerospace engineering degree unexpectedly became the perfect foundation for helping shape the digital lab industry.
Felix takes us through the early days of Imagine, back when it was known as iMilling, explaining how a brand-new 3Shape scanner, a lot of late-night research, and a willingness to take risks led him to become one of the pioneers of custom implant abutments and titanium bars. He opens up about betting everything on a quarter-million-dollar milling machine that barely worked, buying his uncle out of the business, and how meeting Jordan Greenberg completely changed the trajectory of the company. It's a story full of huge risks, bigger lessons, and the determination it takes to build something from the ground up.
The conversation dives deep into the evolution of digital dentistry as Felix explains how Imagine expanded from a milling center into one of the industry's leading providers of CAD/CAM solutions, Exocad, HyperDENT, scanners, mills, and technical support. He shares why hiring great people has always been more important than selling great products, how the industry has shifted between outsourcing and in-house production over the last fifteen years, and why supporting laboratories through every technological change remains the company's biggest priority.
We also spend plenty of time talking implants as Felix tells the incredible story behind the Mist implant component line, how a relationship with the United States Navy helped launch the brand, and how partnerships with companies like Keystone and SIC are helping bring better, more affordable restorative solutions to laboratories. Along the way, we discuss OEM versus compatible components, the ever-changing implant landscape, and what's next for Imagine—including new implant systems and a patent-pending angled custom abutment solution that could change how labs manufacture restorations in-house. If you enjoy hearing how innovation, perseverance, and a little bit of luck can transform an entire career, this is an episode you won't want to miss.